A data profile of the people who buy, follow and care about Natural selection in United Kingdom — modelled from more than twelve digital signal sources. Natural selection has an estimated audience of 4,661,990 people in United Kingdom.
The average Natural selection fan in United Kingdom is 35.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Wikipedia, Hobby, Satire, with strongest over-indexing on Wikipedia (3.65× the country average).
Demographically, the Natural selection audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Natural selection fan in United Kingdom is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Natural selection profile in United Kingdom.
57.1% are female, 42.9% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 35.2 |
| Estimated audience size | 4,661,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Natural selection audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 6.5% |
| United Kingdom | 5.1% |
Where the Natural selection audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~800K | 2.06× | |
| 02 | West Midlands | ~200K | 1.19× | |
| 03 | Wales | ~300K | 1.12× | |
| 04 | South East | ~600K | 1.00× | |
| 05 | England | ~3.5M | 0.99× | |
| 06 | East of England | ~400K | 0.96× | |
| 07 | Scotland | ~400K | 0.95× | |
| 08 | Northern Ireland | ~100K | 0.95× | |
| 09 | North East | ~200K | 0.93× | |
| 10 | South West | ~300K | 0.84× | |
| 11 | East Midlands | ~300K | 0.80× | |
| 12 | North West | ~300K | 0.62× |
The strongest cross-interests of the Natural selection audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.47× | ||
| 02 | Wikipedia | Internet & Social Media | 3.65× | ||
| 03 | Sketch comedy | Movies & TV | 3.25× | ||
| 04 | Satire | Literature | 2.99× | ||
| 05 | Adoption | Kids & Family | 2.95× | ||
| 06 | Political science | Business & Career | 2.89× | ||
| 07 | Keira Knightley | Movies & TV | 2.71× | ||
| 08 | Margot Robbie | Movies & TV | 2.65× | ||
| 09 | Hobby | Home & Garden | 2.04× | ||
| 10 | Betfair | Games | 1.92× | ||
| 11 | William Hill (bookmaker) | Games | 1.90× | ||
| 12 | Snapchat | Internet & Social Media | 1.82× | ||
| 13 | Esso | Cars & Mobility | 1.81× | ||
| 14 | Internet meme | Internet & Social Media | 1.80× | ||
| 15 | Internet & Social Media | 1.77× | |||
| 16 | Refrigerator | Home & Garden | 1.76× | ||
| 17 | Stranger Things | Movies & TV | 1.74× | ||
| 18 | Distilled beverage | Food & Beverages | 1.71× | ||
| 19 | Internet & Social Media | 1.68× | |||
| 20 | Politics | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Community Orientation | OPEN | 0.73× | |
| Design Affinity | PREMIUM | 0.75× |
Natural selection has an estimated audience of 4,661,990 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
57.1% of Natural selection fans are female, 42.9% are male, with an average age of 35.2 years.
Natural selection fans show strongest brand affinity for Wikipedia (3.65×), Hobby (2.04×), and Satire (2.99×) over the country average.
Natural selection fans in United Kingdom are most concentrated in England (reach ~3.5M), Yorkshire and the Humber (reach ~800K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Natural selection itself, the audience over-indexes on Hobby (2.04×), Satire (2.99×), William Hill (bookmaker) (1.9×), and WhatsApp (1.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Natural selection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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