Natural selection Audience in Mexico

Natural selection logo

Natural selection has an estimated audience of 6,001,157 people in Mexico. 47.6% are female, 52.4% are male, average age 26.8. Top brand affinities: Chris Martin, National Car Rental, Real Madrid C.F., MSN, Pedro Pascal.

Top brand affinities include Chris Martin, National Car Rental, Real Madrid C.F., with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Natural selection audience skews balanced with an average age of 26.8, and over-indexes on personality traits such as Travelling, Spirituality.

Category: Politics & Society · Type: Topic

Demographics of Natural selection fans

Demographic split for Natural selection audience in Mexico
MetricValue
Female47.6%
Male52.4%
Average age26.8
Estimated audience size6,001,157

Audience persona

The typical Natural selection fan in Mexico is balanced, around 26.8 years old, with strong Travelling tendencies and a notable affinity for Chris Martin.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural selection audience
BrandAffinityCategory
Chris Martin17.73×Music & Radio
National Car Rental17.97×Cars & Mobility
Real Madrid C.F.1.51×Sports
MSN2.9×News
Pedro Pascal3.24×Movies & TV
Catholic Church2.55×Politics & Society
Sarcasm3.02×Politics & Society
Banana2.65×Food & Beverages
Enterprise Rent-A-Car9.84×Cars & Mobility
Game consoles2.12×Technology & Electronics
Wattpad3.25×Internet & Social Media
Travel agency2.61×Travel & Leisure
TikTok1.52×Internet & Social Media
Radio1.89×Technology & Electronics
Broadcasting of sports events3.44×Movies & TV
El País2.44×News
Freeware2.24×Technology & Electronics
Dentistry2.28×Business & Career
High school2.99×Business & Career
Bruce Willis2.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural selection audience
TraitClusterScore
TravellingTHRILL1.34
SpiritualityBALANCE1.31
Need for SecurityCONSERVATISM1.21
Urban LifestyleOPEN1.19
Risk AppetiteTHRILL1.15
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Natural selection
CountryShare
United States37.1%
Mexico6.5%
United Kingdom5.1%

See Natural selection audiences in other countries

More Politics & Society audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Natural selection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.