A data profile of the people who buy, follow and care about Natural selection in Mexico — modelled from more than twelve digital signal sources. Natural selection has an estimated audience of 6,001,157 people in Mexico.
Natural selection has an estimated audience of 6,001,157 people in Mexico. 47.6% are female, 52.4% are male, average age 26.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (286.75× the country average).
Demographically, the Natural selection audience skews balanced with an average age of 26.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Natural selection fan in Mexico is balanced, around 26.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Natural selection profile in Mexico.
47.6% are female, 52.4% are male, average age 26.8.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 26.8 |
| Estimated audience size | 6,001,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 57% | |
| 20-29 | 21% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 3% |
of the worldwide Natural selection audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 6.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Natural selection audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 484.66× | ||
| 02 | Costa Rica | Travel & Leisure | 467.10× | ||
| 03 | Shopping and fashion | Shopping | 286.75× | ||
| 04 | Game consoles | Technology & Electronics | 197.34× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 140.26× | ||
| 06 | Catholic Church | Politics & Society | 132.90× | ||
| 07 | Valentine's Day | Kids & Family | 106.25× | ||
| 08 | Sarcasm | Politics & Society | 103.91× | ||
| 09 | Broadcasting of sports events | Movies & TV | 97.46× | ||
| 10 | Travel agency | Travel & Leisure | 86.99× | ||
| 11 | Mobile game | Games | 85.09× | ||
| 12 | Banana | Food & Beverages | 69.27× | ||
| 13 | El País | News | 65.24× | ||
| 14 | Orange (fruit) | Food & Beverages | 57.99× | ||
| 15 | Dentistry | Business & Career | 57.19× | ||
| 16 | Multi-level marketing | Business & Career | 46.72× | ||
| 17 | Papaya | Food & Beverages | 44.30× | ||
| 18 | Sexology | Kids & Family | 42.69× | ||
| 19 | Breastfeeding | Kids & Family | 38.66× | ||
| 20 | Freeware | Technology & Electronics | 34.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.36× | |
| Travelling | THRILL | 22.50× | |
| Urban Lifestyle | OPEN | 4.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Natural selection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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