A data profile of the people who buy, follow and care about Social networking service in Australia — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 5,486,736 people in Australia.
Social networking service has an estimated audience of 5,486,736 people in Australia. 56.7% are female, 43.3% are male, average age 40.6. Top brand affinities: EB Games, Wikipedia, Sabrina Carpenter, Stranger Things, Michelle Pfeiffer.
Top brand affinities include EB Games, Wikipedia, Sabrina Carpenter, with strongest over-indexing on EB Games (2.58× the country average).
Demographically, the Social networking service audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical Social networking service fan in Australia is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for EB Games.
The key figures that characterise the Social networking service profile in Australia.
56.7% are female, 43.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.6 |
| Estimated audience size | 5,486,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Social networking service audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EB Games | Games | 2.58× | ||
| 02 | Sabrina Carpenter | Music & Radio | 2.58× | ||
| 03 | Michelle Pfeiffer | Movies & TV | 2.58× | ||
| 04 | Heath Ledger | Movies & TV | 2.58× | ||
| 05 | Natalie Portman | Movies & TV | 2.58× | ||
| 06 | Adriana Lima | Fashion & Accessoires | 2.58× | ||
| 07 | Robert Pattinson | Movies & TV | 2.58× | ||
| 08 | Google News | News | 2.57× | ||
| 09 | Epic Games | Games | 2.27× | ||
| 10 | Wikipedia | Internet & Social Media | 2.21× | ||
| 11 | Jim Carrey | Movies & TV | 1.88× | ||
| 12 | Scarlett Johansson | Movies & TV | 1.87× | ||
| 13 | Steam | Games | 1.85× | ||
| 14 | Omegle | Internet & Social Media | 1.83× | ||
| 15 | Virtual reality | Technology & Electronics | 1.80× | ||
| 16 | Bored Panda | Internet & Social Media | 1.71× | ||
| 17 | Stranger Things | Movies & TV | 1.70× | ||
| 18 | Game of Thrones | Movies & TV | 1.70× | ||
| 19 | Pokémon | Games | 1.56× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Urban Lifestyle | OPEN | 1.05× | |
| Spirituality | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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