A data profile of the people who buy, follow and care about Social networking service in Austria — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 1,128,510 people in Austria.
Social networking service has an estimated audience of 1,128,510 people in Austria. 53.2% are female, 46.8% are male, average age 37.1. Top brand affinities: Kronen Zeitung, Billa (supermarket), Politics, WhatsApp, Psychology.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Politics, with strongest over-indexing on Kronen Zeitung (1.56× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
The typical Social networking service fan in Austria is balanced, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Social networking service profile in Austria.
53.2% are female, 46.8% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.1 |
| Estimated audience size | 1,128,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Social networking service audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics | Politics & Society | 2.58× | ||
| 02 | Child development | Business & Career | 1.90× | ||
| 03 | Gambling | Games | 1.87× | ||
| 04 | First-person shooter games | Games | 1.84× | ||
| 05 | Science fiction movies | Movies & TV | 1.80× | ||
| 06 | Newsletter | Technology & Electronics | 1.76× | ||
| 07 | Hobby | Home & Garden | 1.71× | ||
| 08 | Internet & Social Media | 1.69× | |||
| 09 | Bicycle | Cars & Mobility | 1.67× | ||
| 10 | Toys | Games | 1.65× | ||
| 11 | Blues music | Music & Radio | 1.62× | ||
| 12 | Distilled beverage | Food & Beverages | 1.61× | ||
| 13 | Lieferando.de | Food & Beverages | 1.60× | ||
| 14 | Psychology | Business & Career | 1.58× | ||
| 15 | Kronen Zeitung | News | 1.56× | ||
| 16 | YouTube Music | Internet & Social Media | 1.56× | ||
| 17 | Movie theater | Movies & TV | 1.56× | ||
| 18 | Italian cuisine | Food & Beverages | 1.55× | ||
| 19 | Lindsey Vonn | Sports | 1.53× | ||
| 20 | Billa (supermarket) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.26× | |
| Pet Ownership | JOY | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Tradition | CONSERVATISM | 0.90× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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