A data profile of the people who buy, follow and care about Social networking service in Netherlands — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 2,280,475 people in Netherlands.
Social networking service has an estimated audience of 2,280,475 people in Netherlands. 57.1% are female, 42.9% are male, average age 41.4. Top brand affinities: Shopping and fashion, TikTok, WhatsApp, Pathé, X.
Top brand affinities include Shopping and fashion, TikTok, WhatsApp, with strongest over-indexing on Shopping and fashion (4.19× the country average).
Demographically, the Social networking service audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Social networking service fan in Netherlands is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Social networking service profile in Netherlands.
57.1% are female, 42.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.4 |
| Estimated audience size | 2,280,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Social networking service audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 4.19× | ||
| 02 | Love & Sex | Kids & Family | 4.19× | ||
| 03 | Helen Mirren | Movies & TV | 4.19× | ||
| 04 | Bored Panda | Internet & Social Media | 4.15× | ||
| 05 | Scarlett Johansson | Movies & TV | 3.64× | ||
| 06 | Game consoles | Technology & Electronics | 1.97× | ||
| 07 | Hair dryer | Beauty & Wellness | 1.89× | ||
| 08 | Poetry | Literature | 1.88× | ||
| 09 | Mango | Shopping | 1.88× | ||
| 10 | MSN | News | 1.84× | ||
| 11 | Digital photography | Business & Career | 1.84× | ||
| 12 | Innovation | Business & Career | 1.82× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.81× | ||
| 14 | Internet & Social Media | 1.77× | |||
| 15 | Snapchat | Internet & Social Media | 1.73× | ||
| 16 | Black Friday (shopping) | Shopping | 1.71× | ||
| 17 | Pathé | Music & Radio | 1.70× | ||
| 18 | Real property | Home & Garden | 1.70× | ||
| 19 | TikTok | Internet & Social Media | 1.61× | ||
| 20 | X | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 1.28× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Quality Awareness | PREMIUM | 0.93× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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