A data profile of the people who buy, follow and care about Social networking service in South Africa — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 1,429,162 people in South Africa.
Social networking service has an estimated audience of 1,429,162 people in South Africa. 53.5% are female, 46.5% are male, average age 35.2. Top brand affinities: LinkedIn, Nightlife, High-net-worth individual, Puma, Snapchat.
Top brand affinities include LinkedIn, Nightlife, High-net-worth individual, with strongest over-indexing on LinkedIn (1.56× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
The typical Social networking service fan in South Africa is balanced, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Social networking service profile in South Africa.
53.5% are female, 46.5% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 35.2 |
| Estimated audience size | 1,429,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Social networking service audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bologna F.C. 1909 | Sports | 2.14× | ||
| 02 | Anne Hathaway | Movies & TV | 2.00× | ||
| 03 | Late-night talk show | Movies & TV | 1.93× | ||
| 04 | Facial hair | Beauty & Wellness | 1.77× | ||
| 05 | Škoda Auto | Cars & Mobility | 1.77× | ||
| 06 | Tumblr | Internet & Social Media | 1.70× | ||
| 07 | Drake | Music & Radio | 1.67× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 1.62× | ||
| 09 | Sephora | Shopping | 1.62× | ||
| 10 | Forex Online Trading | Business & Career | 1.60× | ||
| 11 | Nightlife | Arts & Culture | 1.59× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 1.59× | ||
| 13 | Smoked meat | Food & Beverages | 1.58× | ||
| 14 | High-net-worth individual | Business & Career | 1.57× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Snapchat | Internet & Social Media | 1.55× | ||
| 17 | Hinduism | Politics & Society | 1.55× | ||
| 18 | Puma | Fashion & Accessoires | 1.54× | ||
| 19 | Digital photography | Business & Career | 1.52× | ||
| 20 | Designer clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Mindfulness | BALANCE | 1.26× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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