A data profile of the people who buy, follow and care about Social networking service in Denmark — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 1,164,332 people in Denmark.
Social networking service has an estimated audience of 1,164,332 people in Denmark. 54.9% are female, 45.1% are male, average age 42.2. Top brand affinities: TikTok, NASDAQ, Uniqlo, Digital photography, Twitch.
Top brand affinities include TikTok, NASDAQ, Uniqlo, with strongest over-indexing on TikTok (1.87× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Social networking service fan in Denmark is balanced, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Social networking service profile in Denmark.
54.9% are female, 45.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.2 |
| Estimated audience size | 1,164,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Social networking service audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NASDAQ | Business & Career | 3.47× | ||
| 02 | Eddie Murphy | Movies & TV | 3.47× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.51× | ||
| 04 | Saxo Bank | Business & Career | 2.48× | ||
| 05 | Digital photography | Business & Career | 2.37× | ||
| 06 | Uniqlo | Shopping | 2.16× | ||
| 07 | Twitch | Games | 2.03× | ||
| 08 | Internet & Social Media | 1.88× | |||
| 09 | TikTok | Internet & Social Media | 1.87× | ||
| 10 | Manga | Literature | 1.82× | ||
| 11 | Milan | Travel & Leisure | 1.80× | ||
| 12 | Anne Hathaway | Movies & TV | 1.72× | ||
| 13 | Hoodie | Fashion & Accessoires | 1.68× | ||
| 14 | BT Sport | Sports | 1.67× | ||
| 15 | Luxury real estate | Business & Career | 1.63× | ||
| 16 | Steam | Games | 1.57× | ||
| 17 | Hamburger | Food & Beverages | 1.56× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | High school | Business & Career | 1.53× | ||
| 20 | Animal rights | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Career Orientation | POWER | 1.35× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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