A data profile of the people who buy, follow and care about Social networking service in Belgium — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 1,445,031 people in Belgium.
Social networking service has an estimated audience of 1,445,031 people in Belgium. 54.7% are female, 45.3% are male, average age 40.4. Top brand affinities: TikTok, Twitch, Contemporary R&B, Fantasy film, Blues music.
Top brand affinities include TikTok, Twitch, Contemporary R&B, with strongest over-indexing on TikTok (1.64× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Social networking service fan in Belgium is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Social networking service profile in Belgium.
54.7% are female, 45.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.4 |
| Estimated audience size | 1,445,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Social networking service audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeviantArt | Internet & Social Media | 3.29× | ||
| 02 | Steam | Games | 2.78× | ||
| 03 | Fantasy film | Movies & TV | 2.54× | ||
| 04 | Anime and manga fandom | Literature | 2.48× | ||
| 05 | Massively multiplayer online role-playing games | Games | 2.18× | ||
| 06 | Twitch | Games | 2.14× | ||
| 07 | Adventure game | Games | 2.11× | ||
| 08 | Uniqlo | Shopping | 2.04× | ||
| 09 | Stranger Things | Movies & TV | 2.01× | ||
| 10 | Manga | Literature | 1.97× | ||
| 11 | Contemporary R&B | Music & Radio | 1.96× | ||
| 12 | Custom motorcycle | Cars & Mobility | 1.78× | ||
| 13 | Digital photography | Business & Career | 1.72× | ||
| 14 | Comics | Literature | 1.70× | ||
| 15 | TikTok | Internet & Social Media | 1.64× | ||
| 16 | Science fiction movies | Movies & TV | 1.63× | ||
| 17 | Retro style | Fashion & Accessoires | 1.56× | ||
| 18 | Folklore | Politics & Society | 1.56× | ||
| 19 | Local food | Food & Beverages | 1.55× | ||
| 20 | Blues music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Risk Appetite | THRILL | 1.40× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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