A data profile of the people who buy, follow and care about TikTok in Denmark — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 2,134,493 people in Denmark.
TikTok has an estimated audience of 2,134,493 people in Denmark. 47.0% are female, 53.0% are male, average age 22.7. Top brand affinities: Snapchat, Fashion show, Pop music, Makeup Tutorials, Celebrity.
Top brand affinities include Snapchat, Fashion show, Pop music, with strongest over-indexing on Snapchat (2.72× the country average).
Demographically, the TikTok audience skews balanced with an average age of 22.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical TikTok fan in Denmark is balanced, around 22.7 years old, with strong Individualism tendencies and a notable affinity for Snapchat.
The key figures that characterise the TikTok profile in Denmark.
47.0% are female, 53.0% are male, average age 22.7.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 22.7 |
| Estimated audience size | 2,134,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 74% | |
| 20-29 | 19% | |
| 30-39 | 3% | |
| 40-49 | 2% | |
| 50+ | 2% |
of the worldwide TikTok audience comes from Denmark.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siamese cat | Pets & Animals | 3.42× | ||
| 02 | Fashion show | Fashion & Accessoires | 3.40× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 3.37× | ||
| 04 | Kylie Jenner | Movies & TV | 3.27× | ||
| 05 | Nightlife | Arts & Culture | 3.04× | ||
| 06 | Snapchat | Internet & Social Media | 2.72× | ||
| 07 | Anime convention | Literature | 2.72× | ||
| 08 | Persian cat | Pets & Animals | 2.37× | ||
| 09 | Street photography | Technology & Electronics | 2.20× | ||
| 10 | Travel photography | Technology & Electronics | 2.05× | ||
| 11 | Livemusic | Music & Radio | 1.97× | ||
| 12 | Self care | Health | 1.87× | ||
| 13 | Charity and causes | Business & Career | 1.74× | ||
| 14 | Digital photography | Business & Career | 1.66× | ||
| 15 | Streetwear | Fashion & Accessoires | 1.63× | ||
| 16 | Pop music | Music & Radio | 1.60× | ||
| 17 | Celebrity | Movies & TV | 1.59× | ||
| 18 | Drop shipping | Shopping | 1.58× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.55× | ||
| 20 | Zara | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| DIY Mentality | THRILL | 0.83× | |
| Convenience Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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