A data profile of the people who buy, follow and care about Social networking service in Portugal — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 1,622,915 people in Portugal.
The average Social networking service fan in Portugal is 41.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include X, Backstreet Boys, with strongest over-indexing on X (1.52× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 6 regions tracked by Rascasse.
The typical Social networking service fan in Portugal is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for X.
The key figures that characterise the Social networking service profile in Portugal.
52.8% are female, 47.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.9 |
| Estimated audience size | 1,622,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Social networking service audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
Where the Social networking service audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~90K | 1.13× | |
| 02 | Braga District | ~200K | 1.02× | |
| 03 | Setúbal District | ~200K | 1.00× | |
| 04 | Porto District | ~300K | 0.94× | |
| 05 | Santarém District | ~70K | 0.94× | |
| 06 | Lisbon District | ~500K | 0.92× |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | X | Internet & Social Media | 1.52× | ||
| 02 | Backstreet Boys | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.23× | |
| Community Orientation | OPEN | 1.15× | |
| Mindfulness | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.81× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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