A data profile of the people who buy, follow and care about X in Portugal — modelled from more than twelve digital signal sources. X has an estimated audience of 3,371,115 people in Portugal.
The average X fan in Portugal is 43.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include LinkedIn, Social networking service, Freeware, with strongest over-indexing on LinkedIn (1.63× the country average).
Demographically, the X audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Social Media Usage, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical X fan in Portugal is balanced, around 43.5 years old, with strong Social Media Usage tendencies and a notable affinity for LinkedIn.
The key figures that characterise the X profile in Portugal.
53.0% are female, 47.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.5 |
| Estimated audience size | 3,371,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide X audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~500K | 1.46× | |
| 02 | Porto District | ~1M | 1.45× | |
| 03 | Santarém District | ~200K | 1.45× | |
| 04 | Braga District | ~400K | 1.29× | |
| 05 | Lisbon District | ~1.5M | 1.26× | |
| 06 | Aveiro District | ~300K | 1.22× | |
| 07 | Coimbra District | ~200K | 1.12× | |
| 08 | Viana do Castelo District | ~90K | 1.05× | |
| 09 | Madeira | ~100K | 1.00× | |
| 10 | Leiria District | ~200K | 0.99× | |
| 11 | Viseu District | ~100K | 0.98× | |
| 12 | Azores | ~90K | 0.95× | |
| 13 | Castelo Branco District | ~60K | 0.93× | |
| 14 | Faro District | ~200K | 0.92× | |
| 15 | Évora District | ~50K | 0.87× | |
| 16 | Portalegre District | ~30K | 0.85× | |
| 17 | Beja District | ~40K | 0.80× | |
| 18 | Guarda District | ~30K | 0.69× | |
| 19 | Vila Real District | ~40K | 0.63× | |
| 20 | Bragança District | ~20K | 0.57× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katie Holmes | Movies & TV | 2.87× | ||
| 02 | Bob Dylan | Music & Radio | 2.63× | ||
| 03 | Roberto Leal | News | 2.44× | ||
| 04 | Freeware | Technology & Electronics | 2.37× | ||
| 05 | Bryan Adams | Music & Radio | 2.30× | ||
| 06 | Tumblr | Internet & Social Media | 2.25× | ||
| 07 | Nicole Kidman | Movies & TV | 1.96× | ||
| 08 | David Bowie | Music & Radio | 1.94× | ||
| 09 | Marilyn Manson | Music & Radio | 1.91× | ||
| 10 | Thrash metal | Music & Radio | 1.81× | ||
| 11 | Pink Floyd | Music & Radio | 1.76× | ||
| 12 | Lithuania | Travel & Leisure | 1.69× | ||
| 13 | Linkin Park | Music & Radio | 1.69× | ||
| 14 | Iron Maiden | Music & Radio | 1.68× | ||
| 15 | Symbian | Technology & Electronics | 1.66× | ||
| 16 | Internet & Social Media | 1.63× | |||
| 17 | Ariana Grande | Music & Radio | 1.59× | ||
| 18 | Tom Cruise | Movies & TV | 1.55× | ||
| 19 | NASDAQ | Business & Career | 1.54× | ||
| 20 | Social networking service | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.10× | |
| Creativity | OPEN | 1.06× | |
| Mindfulness | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Early Adopter Mentality | POWER | 0.90× |
X has an estimated audience of 3,371,115 people in Portugal, concentrated in Lisbon District and Porto District.
53.0% of X fans are female, 47.0% are male, with an average age of 43.5 years.
X fans show strongest brand affinity for LinkedIn (1.63×), Social networking service (1.52×), and Freeware (2.37×) over the country average.
X fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Social networking service (1.52×), Freeware (2.37×), Tumblr (2.25×), and Nicole Kidman (1.96×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.