A data profile of the people who buy, follow and care about Social networking service in Argentina — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 2,140,888 people in Argentina.
Social networking service has an estimated audience of 2,140,888 people in Argentina. 56.7% are female, 43.3% are male, average age 38.5. Top brand affinities: LinkedIn, NASDAQ, Will Ferrell, Single malt whisky, Forex Online Trading.
Top brand affinities include LinkedIn, NASDAQ, Will Ferrell, with strongest over-indexing on LinkedIn (1.54× the country average).
Demographically, the Social networking service audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Social networking service fan in Argentina is more female, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Social networking service profile in Argentina.
56.7% are female, 43.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 38.5 |
| Estimated audience size | 2,140,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Social networking service audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Will Ferrell | Movies & TV | 1.70× | ||
| 02 | Single malt whisky | Food & Beverages | 1.70× | ||
| 03 | Charli XCX | Music & Radio | 1.70× | ||
| 04 | Gender-neutral language | Politics & Society | 1.70× | ||
| 05 | State school | Kids & Family | 1.70× | ||
| 06 | South by Southwest | Business & Career | 1.70× | ||
| 07 | A Bathing Ape | Fashion & Accessoires | 1.68× | ||
| 08 | Goth subculture | Fashion & Accessoires | 1.67× | ||
| 09 | God in Islam | Politics & Society | 1.66× | ||
| 10 | Smart city | Technology & Electronics | 1.66× | ||
| 11 | Forex Online Trading | Business & Career | 1.65× | ||
| 12 | Stone Island | Fashion & Accessoires | 1.63× | ||
| 13 | LGBT tourism | Travel & Leisure | 1.58× | ||
| 14 | NASDAQ | Business & Career | 1.56× | ||
| 15 | A.P.C. | Fashion & Accessoires | 1.56× | ||
| 16 | Massive open online course | Business & Career | 1.55× | ||
| 17 | Soy milk | Food & Beverages | 1.55× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Court shoe | Fashion & Accessoires | 1.54× | ||
| 20 | Criticism of religion | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Pet Ownership | JOY | 1.11× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.85× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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