A data profile of the people who buy, follow and care about Social networking service in Sweden — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 1,685,610 people in Sweden.
Social networking service has an estimated audience of 1,685,610 people in Sweden. 54.6% are female, 45.4% are male, average age 42.0. Top brand affinities: TikTok, Elgiganten, Jim Carrey, South Park, DeviantArt.
Top brand affinities include TikTok, Elgiganten, Jim Carrey, with strongest over-indexing on TikTok (2.09× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Social networking service fan in Sweden is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for TikTok.
The key figures that characterise the Social networking service profile in Sweden.
54.6% are female, 45.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.0 |
| Estimated audience size | 1,685,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Social networking service audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 5.39× | ||
| 02 | South Park | Movies & TV | 5.39× | ||
| 03 | Kevin Costner | Movies & TV | 5.39× | ||
| 04 | Kris Jenner | Movies & TV | 5.39× | ||
| 05 | Forrest Gump | Movies & TV | 5.39× | ||
| 06 | Pulp Fiction | Movies & TV | 5.39× | ||
| 07 | British hip hop | Music & Radio | 4.82× | ||
| 08 | DeviantArt | Internet & Social Media | 4.48× | ||
| 09 | Viral video | Internet & Social Media | 3.06× | ||
| 10 | Science fiction movies | Movies & TV | 2.84× | ||
| 11 | First-person shooter games | Games | 2.47× | ||
| 12 | Fiction books | Literature | 2.14× | ||
| 13 | TikTok | Internet & Social Media | 2.09× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.88× | ||
| 15 | Happiness | Health | 1.69× | ||
| 16 | Hair products | Beauty & Wellness | 1.61× | ||
| 17 | Dogs | Pets & Animals | 1.57× | ||
| 18 | Tele2 | Technology & Electronics | 1.57× | ||
| 19 | Elgiganten | Shopping | 1.55× | ||
| 20 | Video games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.56× | |
| Extroversion | THRILL | 1.46× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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