A data profile of the people who buy, follow and care about Social networking service in United Arab Emirates — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 2,141,478 people in United Arab Emirates.
Social networking service has an estimated audience of 2,141,478 people in United Arab Emirates. 29.6% are female, 70.4% are male, average age 34.0. Top brand affinities: Late-night talk show, Britpop, Giveaways, Brownie (folklore), Doctor Strange.
Top brand affinities include Late-night talk show, Britpop, Giveaways, with strongest over-indexing on Late-night talk show (1.53× the country average).
Demographically, the Social networking service audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
The typical Social networking service fan in United Arab Emirates is more male, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Late-night talk show.
The key figures that characterise the Social networking service profile in United Arab Emirates.
29.6% are female, 70.4% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 34.0 |
| Estimated audience size | 2,141,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 38% | |
| 30-39 | 27% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide Social networking service audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brownie (folklore) | Food & Beverages | 1.79× | ||
| 02 | Anthony Mackie | Movies & TV | 1.78× | ||
| 03 | Alanis Morissette | Music & Radio | 1.75× | ||
| 04 | Giveaways | Shopping | 1.70× | ||
| 05 | Ant-Man (film) | Movies & TV | 1.70× | ||
| 06 | Doctor Strange | Literature | 1.68× | ||
| 07 | Guardians of the Galaxy (film) | Movies & TV | 1.68× | ||
| 08 | Britpop | Music & Radio | 1.65× | ||
| 09 | The 100 (TV series) | Movies & TV | 1.57× | ||
| 10 | Late-night talk show | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.16× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Creativity | OPEN | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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