A data profile of the people who buy, follow and care about Social networking service in Indonesia — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 6,961,010 people in Indonesia.
Social networking service has an estimated audience of 6,961,010 people in Indonesia. 46.2% are female, 53.8% are male, average age 31.9. Top brand affinities: Telegram, Linux, Radio, GitHub, OPPO.
Top brand affinities include Telegram, Linux, Radio, with strongest over-indexing on Telegram (1.88× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Social networking service fan in Indonesia is balanced, around 31.9 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Social networking service profile in Indonesia.
46.2% are female, 53.8% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 31.9 |
| Estimated audience size | 6,961,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Social networking service audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 1.88× | ||
| 02 | Linux | Technology & Electronics | 1.88× | ||
| 03 | Comedy club | Movies & TV | 1.88× | ||
| 04 | Electronic trading platform | Business & Career | 1.88× | ||
| 05 | RB Leipzig | Sports | 1.88× | ||
| 06 | Electronic funds transfer | Business & Career | 1.80× | ||
| 07 | Major League Soccer | Sports | 1.78× | ||
| 08 | Borussia Mönchengladbach | Sports | 1.75× | ||
| 09 | Day trading | Business & Career | 1.74× | ||
| 10 | Radio | Technology & Electronics | 1.68× | ||
| 11 | Game of Thrones | Movies & TV | 1.64× | ||
| 12 | Used Cars | Cars & Mobility | 1.59× | ||
| 13 | Self-love | Health | 1.58× | ||
| 14 | Investment management | Business & Career | 1.55× | ||
| 15 | Rugby union | Sports | 1.55× | ||
| 16 | NASDAQ | Business & Career | 1.54× | ||
| 17 | Stock exchange | Business & Career | 1.53× | ||
| 18 | GitHub | Internet & Social Media | 1.52× | ||
| 19 | OPPO | Technology & Electronics | 1.52× | ||
| 20 | romantic comedies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.20× | |
| Spirituality | BALANCE | 1.18× | |
| Travelling | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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