A data profile of the people who buy, follow and care about Social networking service in Poland — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 2,352,311 people in Poland.
Social networking service has an estimated audience of 2,352,311 people in Poland. 56.8% are female, 43.2% are male, average age 35.9. Top brand affinities: Shopping and fashion, PUDELEK, Love & Sex, Android (operating system), X.
Top brand affinities include Shopping and fashion, PUDELEK, Love & Sex, with strongest over-indexing on Shopping and fashion (2.93× the country average).
Demographically, the Social networking service audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Social networking service fan in Poland is more female, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Social networking service profile in Poland.
56.8% are female, 43.2% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.9 |
| Estimated audience size | 2,352,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Social networking service audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 3.81× | ||
| 02 | Al Pacino | Movies & TV | 3.81× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 3.81× | ||
| 04 | Liam Neeson | Movies & TV | 3.46× | ||
| 05 | Nicole Kidman | Movies & TV | 3.31× | ||
| 06 | Shopping and fashion | Shopping | 2.93× | ||
| 07 | Dexter (TV series) | Movies & TV | 2.93× | ||
| 08 | First-time buyer | Shopping | 2.62× | ||
| 09 | PUDELEK | News | 2.48× | ||
| 10 | Digital photography | Business & Career | 2.35× | ||
| 11 | Stranger Things | Movies & TV | 1.97× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.95× | ||
| 13 | Breaking news | Movies & TV | 1.93× | ||
| 14 | Baltic Sea | Travel & Leisure | 1.89× | ||
| 15 | Game consoles | Technology & Electronics | 1.84× | ||
| 16 | Internet & Social Media | 1.80× | |||
| 17 | Filmweb | Movies & TV | 1.78× | ||
| 18 | Android (operating system) | Technology & Electronics | 1.77× | ||
| 19 | X | Internet & Social Media | 1.68× | ||
| 20 | Catholic Church | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.34× | |
| Sustainability | BALANCE | 1.31× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.87× | |
| Community Orientation | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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