A data profile of the people who buy, follow and care about Social networking service in Malaysia — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 3,470,944 people in Malaysia.
Social networking service has an estimated audience of 3,470,944 people in Malaysia. 46.9% are female, 53.1% are male, average age 35.5. Top brand affinities: Politics, Google Drive, Social science, Wikipedia, NASDAQ.
Top brand affinities include Politics, Google Drive, Social science, with strongest over-indexing on Politics (1.53× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Social networking service fan in Malaysia is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Politics.
The key figures that characterise the Social networking service profile in Malaysia.
46.9% are female, 53.1% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 35.5 |
| Estimated audience size | 3,470,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Social networking service audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microblogging | Technology & Electronics | 2.78× | ||
| 02 | Public administration | Business & Career | 2.37× | ||
| 03 | French hip hop | Music & Radio | 2.26× | ||
| 04 | Political science | Business & Career | 2.20× | ||
| 05 | Statistics | Business & Career | 2.02× | ||
| 06 | Social science | Business & Career | 1.89× | ||
| 07 | Spanish language | Politics & Society | 1.79× | ||
| 08 | Sketch comedy | Movies & TV | 1.75× | ||
| 09 | Sociology | Business & Career | 1.72× | ||
| 10 | Google Drive | Technology & Electronics | 1.66× | ||
| 11 | NASDAQ | Business & Career | 1.64× | ||
| 12 | Enzyme | Health | 1.63× | ||
| 13 | Abaya | Fashion & Accessoires | 1.62× | ||
| 14 | Wikipedia | Internet & Social Media | 1.61× | ||
| 15 | Stand-up comedy | Movies & TV | 1.61× | ||
| 16 | Floristry | Home & Garden | 1.61× | ||
| 17 | High-heeled footwear | Fashion & Accessoires | 1.58× | ||
| 18 | Las Vegas | Travel & Leisure | 1.57× | ||
| 19 | Politics | Politics & Society | 1.53× | ||
| 20 | Doctor of Philosophy | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Tradition | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Creativity | OPEN | 0.80× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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