A data profile of the people who buy, follow and care about Social networking service in Switzerland — modelled from more than twelve digital signal sources. Social networking service has an estimated audience of 1,091,266 people in Switzerland.
Social networking service has an estimated audience of 1,091,266 people in Switzerland. 52.0% are female, 48.0% are male, average age 38.5. Top brand affinities: TikTok, Aldi, Android (operating system), Zara, Shih Tzu.
Top brand affinities include TikTok, Aldi, Android (operating system), with strongest over-indexing on TikTok (1.97× the country average).
Demographically, the Social networking service audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Social networking service fan in Switzerland is balanced, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for TikTok.
The key figures that characterise the Social networking service profile in Switzerland.
52.0% are female, 48.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.5 |
| Estimated audience size | 1,091,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Social networking service audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 5.6% |
| India | 4.4% |
The strongest cross-interests of the Social networking service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeviantArt | Internet & Social Media | 2.84× | ||
| 02 | Shih Tzu | Pets & Animals | 2.12× | ||
| 03 | Poodle | Pets & Animals | 2.02× | ||
| 04 | Beagle | Pets & Animals | 2.01× | ||
| 05 | Siberian Husky | Pets & Animals | 1.99× | ||
| 06 | TikTok | Internet & Social Media | 1.97× | ||
| 07 | Yorkshire Terrier | Pets & Animals | 1.88× | ||
| 08 | Bulldog | Pets & Animals | 1.88× | ||
| 09 | Labrador Retriever | Pets & Animals | 1.84× | ||
| 10 | French Bulldog | Pets & Animals | 1.83× | ||
| 11 | Zara | Shopping | 1.80× | ||
| 12 | Viral video | Internet & Social Media | 1.79× | ||
| 13 | Stand-up comedy | Movies & TV | 1.75× | ||
| 14 | Mother's Day | Kids & Family | 1.74× | ||
| 15 | Hiking boot | Fashion & Accessoires | 1.72× | ||
| 16 | Fine-art photography | Technology & Electronics | 1.70× | ||
| 17 | Poetry | Literature | 1.63× | ||
| 18 | Aldi | Shopping | 1.61× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.56× | ||
| 20 | Digital photography | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36× | |
| Patriotism | CONSERVATISM | 1.19× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Indulgence | JOY | 0.74× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Social networking service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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