A data profile of the people who buy, follow and care about Cricket in United Kingdom — modelled from more than twelve digital signal sources. Cricket has an estimated audience of 10,574,905 people in United Kingdom.
The average Cricket fan in United Kingdom is 42.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Nottingham Forest, Sporting Life (British newspaper), Cricbuzz, with strongest over-indexing on Nottingham Forest (1.95× the country average).
Demographically, the Cricket audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cricket fan in United Kingdom is balanced, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Nottingham Forest.
The key figures that characterise the Cricket profile in United Kingdom.
46.3% are female, 53.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 42.1 |
| Estimated audience size | 10,574,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Cricket audience comes from United Kingdom.
| Country | Share |
|---|---|
| India | 27.1% |
| United States | 11.3% |
| United Kingdom | 9.0% |
Where the Cricket audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~8M | 3.88× | |
| 02 | Greater London | ~2M | 1.40× | |
| 03 | North West | ~1.5M | 1.14× | |
| 04 | West Midlands | ~500K | 1.09× | |
| 05 | East of England | ~1M | 1.04× | |
| 06 | East Midlands | ~800K | 1.02× | |
| 07 | South East | ~1.5M | 0.96× | |
| 08 | South West | ~800K | 0.94× | |
| 09 | Yorkshire and the Humber | ~700K | 0.80× | |
| 10 | North East | ~300K | 0.61× | |
| 11 | Northern Ireland | ~200K | 0.55× | |
| 12 | Scotland | ~200K | 0.26× | |
| 13 | Wales | ~100K | 0.24× |
The strongest cross-interests of the Cricket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cricbuzz | Sports | 2.90× | ||
| 02 | Ben Stokes | Sports | 2.55× | ||
| 03 | Lancashire County Cricket Club | Sports | 2.52× | ||
| 04 | Pakistan national cricket team | Sports | 2.32× | ||
| 05 | Swindon Advertiser | News | 2.17× | ||
| 06 | Nottingham Forest | Sports | 1.95× | ||
| 07 | Google News | News | 1.94× | ||
| 08 | The Sun News | News | 1.75× | ||
| 09 | Vegetable Gardening | Food & Beverages | 1.73× | ||
| 10 | Horse of the Year Show | Sports | 1.72× | ||
| 11 | Sporting Life (British newspaper) | Sports | 1.68× | ||
| 12 | Handmade Crafts | Kids & Family | 1.67× | ||
| 13 | Online community | Technology & Electronics | 1.66× | ||
| 14 | Stanley | Home & Garden | 1.64× | ||
| 15 | King Charles (musician) | Music & Radio | 1.60× | ||
| 16 | Zoom (TV channel) | Technology & Electronics | 1.58× | ||
| 17 | Crystal Palace F.C. | Sports | 1.53× | ||
| 18 | Boylesports | Games | 1.52× | ||
| 19 | Young Sheldon | Movies & TV | 1.51× | ||
| 20 | Home Interior Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.97× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Indulgence | JOY | 0.83× | |
| Mindfulness | BALANCE | 0.84× |
Cricket has an estimated audience of 10,574,905 people in United Kingdom, concentrated in England and Greater London.
46.3% of Cricket fans are female, 53.7% are male, with an average age of 42.1 years.
Cricket fans show strongest brand affinity for Nottingham Forest (1.95×), Sporting Life (British newspaper) (1.68×), and Cricbuzz (2.9×) over the country average.
Cricket fans in United Kingdom are most concentrated in England (reach ~8M), Greater London (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cricket itself, the audience over-indexes on Sporting Life (British newspaper) (1.68×), Cricbuzz (2.9×), Home Interior Design (1.5×), and Online community (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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