Cricket Audience in United Kingdom
Cricket has an estimated audience of 10,574,905 people in United Kingdom. 46.3% are female, 53.7% are male, average age 42.1. Top regions: England, Greater London, South East. Top brand affinities: Indian Premier League, Nottingham Forest, Sporting Life (British newspaper), Cricbuzz, Home Interior Design.
The average Cricket fan in United Kingdom is 42.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Indian Premier League, Nottingham Forest, Sporting Life (British newspaper), with strongest over-indexing on Indian Premier League (1.6× the country average). Demographically, the Cricket audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cricket fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 42.1 |
| Estimated audience size | 10,574,905 |
Audience persona
The typical Cricket fan in United Kingdom is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Indian Premier League.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,931,179 | 3.88× |
| Greater London | 1,931,807 | 1.4× |
| South East | 1,366,240 | 0.96× |
| North West | 1,287,916 | 1.14× |
| East of England | 1,001,336 | 1.04× |
| South West | 819,559 | 0.94× |
| East Midlands | 763,284 | 1.02× |
| Yorkshire and the Humber | 677,677 | 0.8× |
| West Midlands | 492,338 | 1.09× |
| North East | 250,334 | 0.61× |
| Wales | 41,859 | 0.07× |
| Scotland | 22,434 | 0.02× |
| Northern Ireland | 7,210 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 1.6× | Sports |
| Nottingham Forest | 1.95× | Sports |
| Sporting Life (British newspaper) | 1.68× | Sports |
| Cricbuzz | 2.9× | Sports |
| Home Interior Design | 1.5× | Home & Garden |
| Online community | 1.66× | Technology & Electronics |
| JoJo Siwa | 1.52× | Movies & TV |
| The Sun News | 1.75× | News |
| Boylesports | 1.52× | Games |
| Crystal Palace F.C. | 1.53× | Sports |
| Handmade Crafts | 1.67× | Kids & Family |
| Young Sheldon | 1.51× | Movies & TV |
| Zoom (TV channel) | 1.58× | Technology & Electronics |
| Pakistan national cricket team | 2.32× | Sports |
| King Charles (musician) | 1.6× | Music & Radio |
| Google News | 1.94× | News |
| Vegetable Gardening | 1.73× | Food & Beverages |
| Stanley | 1.64× | Home & Garden |
| Lancashire County Cricket Club | 2.52× | Sports |
| Swindon Advertiser | 2.17× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Individualism | JOY | 1.08 |
| Indulgence | JOY | 1.05 |
| Social Media Usage | JOY | 1.04 |
| Convenience Orientation | PREMIUM | 1.04 |
| Early Adopter Mentality | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 27.2% |
| United States | 11.3% |
| United Kingdom | 9.0% |
See Cricket audiences in other countries
More Sport audiences in United Kingdom
- Soccer (23,329,010)
- Golf (16,764,949)
- Basketball (12,811,428)
- Rugby union (11,443,508)
- Swimming (11,230,283)
Frequently asked questions
How many fans does Cricket have in United Kingdom?
Cricket has an estimated audience of 10,574,905 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Cricket fans?
46.3% of Cricket fans are female, 53.7% are male, with an average age of 42.1 years.
Which brands do Cricket fans like most?
Cricket fans show strongest brand affinity for Indian Premier League (1.6×), Nottingham Forest (1.95×), and Sporting Life (British newspaper) (1.68×) over the country average.
Where do Cricket fans live in United Kingdom?
Cricket fans in United Kingdom are most concentrated in England (reach 7,931,179), Greater London (reach 1,931,807), and South East (reach 1,366,240). These three regions account for the largest share of the active audience.
What other brands do Cricket fans also like?
Beyond Cricket itself, the audience over-indexes on Nottingham Forest (1.95×), Sporting Life (British newspaper) (1.68×), Cricbuzz (2.9×), and Home Interior Design (1.5×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.