Rascasse Audience Intelligence

Indo-Aryan languages Audience in United States

A data profile of the people who buy, follow and care about Indo-Aryan languages in United States — modelled from more than twelve digital signal sources. Indo-Aryan languages has an estimated audience of 859,451 people in United States.

#67among Language in United States#9241among Topic in United States#1548in Politics & Society

The average Indo-Aryan languages fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Air Canada, Emirates, Etihad Airways, with strongest over-indexing on Air Canada (14.87× the country average).

Demographically, the Indo-Aryan languages audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indo-Aryan languages fan in United States is more male, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Air Canada.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indo-Aryan languages profile in United States.

Audience size
859K
in United States
Gender
41.2%♀
58.8% male
Age
36.6
average years
Country rank
#26189
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indo-Aryan languages fans

41.2% are female, 58.8% are male, average age 36.6.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Indo-Aryan languages audience in United States
MetricValue
Female41.2%
Male58.8%
Average age36.6
Estimated audience size859,451
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Indo-Aryan languages audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Indo-Aryan languages audience comes from United States.

Worldwide audience distribution share by country for Indo-Aryan languages
CountryShare
India59.4%
Bangladesh9.0%
Saudi Arabia8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indo-Aryan languages audience in United States is strongest.

Fig. 05

Top regions by affinity

Indo-Aryan languages fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.16×
02South Dakota~2K1.12×
03Alaska~2K1.11×
04New Jersey~20K1.07×
05North Dakota~2K1.06×
06Pennsylvania~30K1.04×
07Maine~3K1.04×
08Rhode Island~3K1.04×
09Montana~2K1.04×
10Delaware~2K1.03×
11New Hampshire~3K1.02×
12New York~50K1.01×
13Indiana~20K1.01×
14West Virginia~4K1.01×
15Hawaii~4K1.01×
16Washington~20K1.00×
17Idaho~4K1.00×
18Washington, District of Columbia~3K1.00×
19Maryland~10K0.99×
20New Mexico~4K0.99×
21Nebraska~4K0.99×
22Massachusetts~20K0.98×
23Connecticut~8K0.98×
24Mississippi~7K0.98×
25Virginia~20K0.97×
26Arkansas~7K0.97×
27Kansas~7K0.97×
28Oregon~9K0.96×
29Iowa~7K0.96×
30Minnesota~10K0.95×
31Oklahoma~9K0.95×
32Utah~7K0.95×
33California~90K0.94×
34South Carolina~10K0.94×
35Wisconsin~10K0.94×
36Louisiana~10K0.94×
37Kentucky~10K0.94×
38Nevada~8K0.94×
39Illinois~30K0.93×
40Georgia~20K0.93×
41Alabama~10K0.93×
42Tennessee~20K0.92×
43Missouri~10K0.92×
44Texas~70K0.91×
45Colorado~10K0.91×
46North Carolina~20K0.90×
47Arizona~20K0.90×
48Ohio~20K0.89×
49Michigan~20K0.89×
50Florida~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Indo-Aryan languages, United States
0.78×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indo-Aryan languages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indo-Aryan languages audience
#·InterestCategoryAffinity×
01Toulouse FCSports31.86×
02Etihad AirwaysTravel & Leisure25.29×
03EmiratesTravel & Leisure16.14×
04Cricket World CupSports14.96×
05Air CanadaTravel & Leisure14.87×
06Qatar AirwaysTravel & Leisure13.35×
07Bollywood moviesMovies & TV6.25×
08Cleveland GuardiansSports5.27×
09CricketSports4.85×
10Anne HathawayMovies & TV4.79×
11Detroit TigersSports3.56×
12WalgreensShopping2.56×
13T-MobileTechnology & Electronics2.30×
14TelecommunicationTechnology & Electronics2.18×
15InsuranceBusiness & Career1.85×
16SmartphonesTechnology & Electronics1.80×
17Health careBusiness & Career1.71×
18XInternet & Social Media1.64×
19MedicineBusiness & Career1.62×
20CookingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indo-Aryan languages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indo-Aryan languages audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.61×
Need for SecurityCONSERVATISM1.85×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indo-Aryan languages audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
MindfulnessBALANCE0.62×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indo-Aryan languages have in United States?

Indo-Aryan languages has an estimated audience of 859,451 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indo-Aryan languages fans?

41.2% of Indo-Aryan languages fans are female, 58.8% are male, with an average age of 36.6 years.

03

Which brands do Indo-Aryan languages fans like most?

Indo-Aryan languages fans show strongest brand affinity for Air Canada (14.87×), Emirates (16.14×), and Etihad Airways (25.29×) over the country average.

04

Where do Indo-Aryan languages fans live in United States?

Indo-Aryan languages fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Indo-Aryan languages fans also like?

Beyond Indo-Aryan languages itself, the audience over-indexes on Emirates (16.14×), Etihad Airways (25.29×), Bollywood movies (6.25×), and Qatar Airways (13.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Indo-Aryan languages audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indo-Aryan languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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