Indo-Aryan languages Audience in United States
Indo-Aryan languages has an estimated audience of 859,451 people in United States. 41.2% are female, 58.8% are male, average age 36.6. Top brand affinities: Bollywood movies, Air Canada, Millie Bobby Brown, Emirates, Utah Mammoth.
Top brand affinities include Bollywood movies, Air Canada, Millie Bobby Brown, with strongest over-indexing on Bollywood movies (4.83× the country average). Demographically, the Indo-Aryan languages audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Indo-Aryan languages fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 36.6 |
| Estimated audience size | 859,451 |
Audience persona
The typical Indo-Aryan languages fan in United States is more male, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Bollywood movies.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bollywood movies | 4.83× | Movies & TV |
| Air Canada | 9.84× | Travel & Leisure |
| Millie Bobby Brown | 4.09× | Movies & TV |
| Emirates | 9.24× | Travel & Leisure |
| Utah Mammoth | 11.59× | Sports |
| Etihad Airways | 14.96× | Travel & Leisure |
| Cricket World Cup | 11.5× | Sports |
| Qatar Airways | 7.75× | Travel & Leisure |
| Cricket | 3.51× | Sports |
| Dave Chappelle | 5.98× | Movies & TV |
| Contemporary art | 2.18× | Arts & Culture |
| Cleveland Guardians | 3.32× | Sports |
| Detroit Tigers | 2.16× | Sports |
| Designer clothing | 2.33× | Fashion & Accessoires |
| Taylor Swift | 1.54× | Music & Radio |
| Lidl | 3.41× | Shopping |
| Gothic fashion | 2.69× | Fashion & Accessoires |
| Drake | 2.44× | Music & Radio |
| Malaysia Airlines | 7.44× | Travel & Leisure |
| Jennifer Aniston | 2.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.64 |
| Urban Lifestyle | OPEN | 1.33 |
| Design Affinity | PREMIUM | 1.1 |
| Risk Appetite | THRILL | 1.09 |
| Pet Ownership | JOY | 1.01 |
| Need for Security | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 59.4% |
| Bangladesh | 9.0% |
| Saudi Arabia | 8.4% |
See Indo-Aryan languages audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indo-Aryan languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.