A data profile of the people who buy, follow and care about Western Asia in India — modelled from more than twelve digital signal sources. Western Asia has an estimated audience of 3,257,628 people in India.
Western Asia has an estimated audience of 3,257,628 people in India. 21.6% are female, 78.4% are male, average age 34.1. Top brand affinities: Monarchy, Las Vegas, Greece, Instant messaging, Santorini.
Top brand affinities include Monarchy, Las Vegas, Greece, with strongest over-indexing on Monarchy (47.82× the country average).
Demographically, the Western Asia audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Western Asia fan in India is more male, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Monarchy.
The key figures that characterise the Western Asia profile in India.
21.6% are female, 78.4% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 34.1 |
| Estimated audience size | 3,257,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Western Asia audience comes from India.
| Country | Share |
|---|---|
| United States | 9.4% |
| Saudi Arabia | 7.7% |
| Turkey | 4.6% |
The strongest cross-interests of the Western Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monarchy | Politics & Society | 47.82× | ||
| 02 | Las Vegas | Travel & Leisure | 13.78× | ||
| 03 | Lebanon | Travel & Leisure | 12.92× | ||
| 04 | Santorini | Travel & Leisure | 12.31× | ||
| 05 | Greece | Travel & Leisure | 11.52× | ||
| 06 | Belgium | Travel & Leisure | 8.49× | ||
| 07 | Rome | Travel & Leisure | 7.34× | ||
| 08 | Macau | Travel & Leisure | 7.21× | ||
| 09 | Tibet | Travel & Leisure | 5.51× | ||
| 10 | Beijing | Travel & Leisure | 4.19× | ||
| 11 | United Nations | Politics & Society | 4.17× | ||
| 12 | Taiwan | Travel & Leisure | 3.45× | ||
| 13 | Videography | Internet & Social Media | 3.00× | ||
| 14 | Instant messaging | Internet & Social Media | 2.91× | ||
| 15 | Anthropology | Business & Career | 2.73× | ||
| 16 | Real property | Home & Garden | 2.51× | ||
| 17 | Linux | Technology & Electronics | 2.42× | ||
| 18 | Lodging | Travel & Leisure | 2.35× | ||
| 19 | Wikipedia | Internet & Social Media | 2.21× | ||
| 20 | Psychology | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.99× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Western Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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