A data profile of the people who buy, follow and care about Western Asia in United Kingdom — modelled from more than twelve digital signal sources. Western Asia has an estimated audience of 2,953,731 people in United Kingdom.
The average Western Asia fan in United Kingdom is 44.0 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Wikipedia, Red Sea, Alexandra Daddario, with strongest over-indexing on Wikipedia (9.76× the country average).
Demographically, the Western Asia audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Western Asia fan in United Kingdom is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Western Asia profile in United Kingdom.
53.2% are female, 46.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.0 |
| Estimated audience size | 2,953,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Western Asia audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 9.4% |
| Saudi Arabia | 7.7% |
| Turkey | 4.6% |
Where the Western Asia audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~300K | 1.10× | |
| 02 | West Midlands | ~100K | 1.10× | |
| 03 | South West | ~200K | 1.01× | |
| 04 | South East | ~400K | 1.00× | |
| 05 | Yorkshire and the Humber | ~200K | 0.99× | |
| 06 | North East | ~100K | 0.99× | |
| 07 | East Midlands | ~200K | 0.98× | |
| 08 | North West | ~300K | 0.91× |
The strongest cross-interests of the Western Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Sea | Travel & Leisure | 15.93× | ||
| 02 | Al Jazeera | Movies & TV | 10.57× | ||
| 03 | Wikipedia | Internet & Social Media | 9.76× | ||
| 04 | Macau | Travel & Leisure | 8.01× | ||
| 05 | Alexandra Daddario | Movies & TV | 6.99× | ||
| 06 | Gina Carano | Movies & TV | 6.52× | ||
| 07 | Qatar | Travel & Leisure | 5.84× | ||
| 08 | Country rap | Music & Radio | 4.73× | ||
| 09 | Political science | Business & Career | 4.52× | ||
| 10 | Sketch comedy | Movies & TV | 4.33× | ||
| 11 | Risk management | Business & Career | 3.66× | ||
| 12 | Esso | Cars & Mobility | 3.36× | ||
| 13 | Dubai | Travel & Leisure | 3.24× | ||
| 14 | Satire | Literature | 2.76× | ||
| 15 | Refrigerator | Home & Garden | 2.53× | ||
| 16 | Internet & Social Media | 2.50× | |||
| 17 | Betfair | Games | 2.50× | ||
| 18 | William Hill (bookmaker) | Games | 1.98× | ||
| 19 | Hobby | Home & Garden | 1.96× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.58× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.87× |
Western Asia has an estimated audience of 2,953,731 people in United Kingdom, concentrated in South East and East of England.
53.2% of Western Asia fans are female, 46.8% are male, with an average age of 44.0 years.
Western Asia fans show strongest brand affinity for Wikipedia (9.76×), Red Sea (15.93×), and Alexandra Daddario (6.99×) over the country average.
Western Asia fans in United Kingdom are most concentrated in South East (reach ~400K), East of England (reach ~300K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Western Asia itself, the audience over-indexes on Red Sea (15.93×), Alexandra Daddario (6.99×), Esso (3.36×), and WhatsApp (2.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Western Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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