Western Asia Audience in United States

Western Asia has an estimated audience of 8,023,135 people in United States. 50.9% are female, 49.1% are male, average age 42.1. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.1× the country average). Demographically, the Western Asia audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Western Asia fans

Demographic split for Western Asia audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.1
Estimated audience size8,023,135

Audience persona

The typical Western Asia fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Asia audience
BrandAffinityCategory
Capital One18.1×Business & Career
Google Maps14.46×Internet & Social Media
CarGurus18.27×Cars & Mobility
Indeed.com12.1×Business & Career
Circle K15.27×Shopping
AccuWeather13.71×Home & Garden
DeviantArt15.03×Internet & Social Media
Google News12.03×News
Bruce Willis14.58×Movies & TV
Billy Bob Thornton17.11×Movies & TV
Enterprise Rent-A-Car11.91×Cars & Mobility
Diane Keaton11.72×Movies & TV
Khan Academy14.59×Business & Career
Aaron Rodgers11.04×Sports
Beetlejuice8.28×Movies & TV
ICloud15.6×Technology & Electronics
Clint Eastwood14.55×Movies & TV
Red Sea23.08×Travel & Leisure
Matthew McConaughey14.49×Movies & TV
Cillian Murphy18.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Asia audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Early Adopter MentalityPOWER1.65
SpiritualityBALANCE1.64
Luxury OrientationPREMIUM1.63
Sports ActivityPOWER1.6
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Western Asia
CountryShare
United States9.4%
Saudi Arabia7.7%
Turkey4.6%

See Western Asia audiences in other countries

More Region audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.