Rascasse Audience Intelligence

Western Asia Audience in United States

A data profile of the people who buy, follow and care about Western Asia in United States — modelled from more than twelve digital signal sources. Western Asia has an estimated audience of 8,023,135 people in United States.

#73among Region in United States#277among POI in United States#378in Travel & Leisure

The average Western Asia fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Red Sea, Lebanon, Czech Republic, with strongest over-indexing on Red Sea (19.4× the country average).

Demographically, the Western Asia audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western Asia fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Red Sea.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Asia profile in United States.

Audience size
8M
in United States
Gender
50.9%♀
49.1% male
Age
42.1
average years
Country rank
#4414
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Asia fans

50.9% are female, 49.1% are male, average age 42.1.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Western Asia audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.1
Estimated audience size8,023,135
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Western Asia audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4920%
50+29%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Western Asia audience comes from United States.

Worldwide audience distribution share by country for Western Asia
CountryShare
United States9.4%
Saudi Arabia7.7%
Turkey4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Asia audience in United States is strongest.

Fig. 05

Top regions by affinity

Western Asia fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.17×
02California~1M1.15×
03Maryland~200K1.12×
04Massachusetts~200K1.10×
05Minnesota~100K1.09×
06North Dakota~20K1.09×
07Oregon~100K1.07×
08Nebraska~40K1.06×
09Hawaii~40K1.05×
10South Dakota~20K1.05×
11Vermont~10K1.05×
12Illinois~300K1.04×
13Virginia~200K1.04×
14New York~500K1.03×
15Georgia~300K1.03×
16Oklahoma~90K1.03×
17Connecticut~80K1.03×
18Utah~70K1.03×
19Alaska~20K1.03×
20Montana~20K1.02×
21Delaware~20K1.00×
22Maine~30K0.99×
23Rhode Island~30K0.99×
24Pennsylvania~300K0.98×
25New Hampshire~30K0.98×
26Wisconsin~100K0.97×
27Louisiana~100K0.97×
28Iowa~60K0.97×
29Idaho~40K0.97×
30Washington, District of Columbia~20K0.97×
31Texas~700K0.96×
32South Carolina~100K0.96×
33Kentucky~100K0.96×
34Nevada~70K0.96×
35Mississippi~60K0.96×
36Kansas~60K0.96×
37New Mexico~40K0.96×
38West Virginia~40K0.96×
39North Carolina~200K0.95×
40New Jersey~200K0.95×
41Missouri~100K0.94×
42Arkansas~60K0.94×
43Indiana~100K0.93×
44Colorado~100K0.93×
45Michigan~200K0.91×
46Arizona~100K0.89×
47Alabama~100K0.89×
48Tennessee~100K0.87×
49Ohio~200K0.86×
50Florida~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Western Asia, United States
0.81×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Asia audience
#·InterestCategoryAffinity×
01Al ArabiyaMovies & TV23.68×
02Red SeaTravel & Leisure19.40×
03Al JazeeraMovies & TV17.05×
04LebanonTravel & Leisure13.66×
05Czech RepublicTravel & Leisure12.75×
06OmanTravel & Leisure8.95×
07Sarah PaulsonMovies & TV8.22×
08Arabic coffeeFood & Beverages7.01×
09DubaiTravel & Leisure5.43×
10IsraelTravel & Leisure5.36×
11Web serverTechnology & Electronics4.86×
12Chat roomInternet & Social Media4.48×
13Mediterranean SeaTravel & Leisure4.17×
14Premier LeagueSports3.23×
15NazarethTravel & Leisure3.13×
16Political scienceBusiness & Career2.32×
17InnovationBusiness & Career2.10×
18Real propertyHome & Garden2.00×
19RadioTechnology & Electronics1.83×
20UniversityBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Asia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
SpiritualityBALANCE1.62×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Asia audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Family OrientationCONSERVATISM0.83×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western Asia have in United States?

Western Asia has an estimated audience of 8,023,135 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western Asia fans?

50.9% of Western Asia fans are female, 49.1% are male, with an average age of 42.1 years.

03

Which brands do Western Asia fans like most?

Western Asia fans show strongest brand affinity for Red Sea (19.4×), Lebanon (13.66×), and Czech Republic (12.75×) over the country average.

04

Where do Western Asia fans live in United States?

Western Asia fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Western Asia fans also like?

Beyond Western Asia itself, the audience over-indexes on Lebanon (13.66×), Czech Republic (12.75×), Israel (5.36×), and Al Jazeera (17.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Western Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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