A data profile of the people who buy, follow and care about Footwear in Indonesia — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 7,271,898 people in Indonesia.
Footwear has an estimated audience of 7,271,898 people in Indonesia. 50.4% are female, 49.6% are male, average age 35.4. Top brand affinities: Traveloka, Kebaya, Sunglasses, Cash on delivery, Sneaker collecting.
Top brand affinities include Traveloka, Kebaya, Sunglasses, with strongest over-indexing on Traveloka (1.75× the country average).
Demographically, the Footwear audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Footwear fan in Indonesia is balanced, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Traveloka.
The key figures that characterise the Footwear profile in Indonesia.
50.4% are female, 49.6% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.4 |
| Estimated audience size | 7,271,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 32% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Footwear audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 2.18× | ||
| 02 | New Balance | Fashion & Accessoires | 2.16× | ||
| 03 | Puma | Fashion & Accessoires | 2.16× | ||
| 04 | Allkpop | Music & Radio | 1.88× | ||
| 05 | Maybank | Business & Career | 1.85× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.76× | ||
| 07 | Scholarship | Kids & Family | 1.76× | ||
| 08 | Traveloka | Travel & Leisure | 1.75× | ||
| 09 | Astro (Malaysian satellite television) | Movies & TV | 1.74× | ||
| 10 | Cashback reward program | Shopping | 1.73× | ||
| 11 | Cash on delivery | Business & Career | 1.71× | ||
| 12 | Kebaya | Fashion & Accessoires | 1.70× | ||
| 13 | FamilyMart | Shopping | 1.68× | ||
| 14 | GitHub | Internet & Social Media | 1.68× | ||
| 15 | Modern architecture | Arts & Culture | 1.61× | ||
| 16 | Garuda Indonesia | Travel & Leisure | 1.60× | ||
| 17 | Outerwear | Fashion & Accessoires | 1.58× | ||
| 18 | Uniqlo | Shopping | 1.56× | ||
| 19 | Bars | Travel & Leisure | 1.54× | ||
| 20 | Slim-fit pants | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.30× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.83× | |
| Spirituality | BALANCE | 0.84× | |
| Community Orientation | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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