A data profile of the people who buy, follow and care about Footwear in South Africa — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 2,851,997 people in South Africa.
Footwear has an estimated audience of 2,851,997 people in South Africa. 59.9% are female, 40.1% are male, average age 36.2. Top brand affinities: Puma, Helly Hansen.
Top brand affinities include Puma, Helly Hansen, with strongest over-indexing on Puma (1.53× the country average).
Demographically, the Footwear audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Footwear fan in South Africa is more female, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Puma.
The key figures that characterise the Footwear profile in South Africa.
59.9% are female, 40.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 36.2 |
| Estimated audience size | 2,851,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Footwear audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helly Hansen | Fashion & Accessoires | 1.55× | ||
| 02 | Puma | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.88× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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