A data profile of the people who buy, follow and care about Footwear in Australia — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 7,238,306 people in Australia.
Footwear has an estimated audience of 7,238,306 people in Australia. 66.8% are female, 33.2% are male, average age 42.3. Top brand affinities: Real property, Blanket, New Balance, Puma, Under Armour.
Top brand affinities include Real property, Blanket, New Balance, with strongest over-indexing on Real property (1.54× the country average).
Demographically, the Footwear audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Footwear fan in Australia is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Footwear profile in Australia.
66.8% are female, 33.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.3 |
| Estimated audience size | 7,238,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Footwear audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 1.80× | ||
| 02 | Tony Bianco | Fashion & Accessoires | 1.80× | ||
| 03 | Duvet | Home & Garden | 1.75× | ||
| 04 | Fila (company) | Fashion & Accessoires | 1.73× | ||
| 05 | Rosamund Pike | Movies & TV | 1.68× | ||
| 06 | Intersport | Shopping | 1.66× | ||
| 07 | Famous Footwear | Food & Beverages | 1.65× | ||
| 08 | Under Armour | Fashion & Accessoires | 1.64× | ||
| 09 | Michael Kors | Fashion & Accessoires | 1.64× | ||
| 10 | Blanket | Home & Garden | 1.61× | ||
| 11 | New Balance | Fashion & Accessoires | 1.61× | ||
| 12 | Simon Cowell | Movies & TV | 1.57× | ||
| 13 | Steve Madden | Fashion & Accessoires | 1.56× | ||
| 14 | Tablecloth | Home & Garden | 1.55× | ||
| 15 | Real property | Home & Garden | 1.54× | ||
| 16 | Seafolly | Fashion & Accessoires | 1.54× | ||
| 17 | Carhartt | Fashion & Accessoires | 1.54× | ||
| 18 | Reebok | Fashion & Accessoires | 1.53× | ||
| 19 | Levi Strauss & Co. | Fashion & Accessoires | 1.52× | ||
| 20 | Sleeping bag | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Luxury Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.