Media Expert Target Market in Germany
A data profile of the people who buy, follow and care about Media Expert in Germany — modelled from more than twelve digital signal sources. Media Expert has an estimated audience of 498,064 people in Germany.
The average Media Expert fan in Germany is 37.1 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Huawei, Samsung Galaxy, with strongest over-indexing on Huawei (2.87× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
The typical Media Expert fan in Germany is balanced, around 37.1 years old, with a notable affinity for Huawei.
At a glance
The key figures that characterise the Media Expert profile in Germany.
Search interest · 12-month trend
Customer demographics of Media Expert
49.2% are female, 50.8% are male, average age 37.1.
Gender split
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 37.1 |
| Estimated audience size | 498,064 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Media Expert audience comes from Germany.
| Country | Share |
|---|---|
| Poland | 86.5% |
| Germany | 7.7% |
| Netherlands | 1.7% |
Geography
Where the Media Expert audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~50K | 2.81× | |
| 02 | Hessen | ~100K | 2.59× | |
| 03 | Mecklenburg-Vorpommern | ~20K | 1.54× | |
| 04 | Sachsen-Anhalt | ~10K | 1.08× | |
| 05 | Sachsen | ~20K | 0.97× | |
| 06 | Thüringen | ~10K | 0.93× | |
| 07 | Niedersachsen | ~40K | 0.87× | |
| 08 | Berlin | ~20K | 0.74× | |
| 09 | Schleswig-Holstein | ~10K | 0.74× | |
| 10 | Bayern | ~60K | 0.73× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.69× | |
| 12 | Bremen | ~3K | 0.68× | |
| 13 | Hamburg | ~8K | 0.66× | |
| 14 | Rheinland-Pfalz | ~20K | 0.60× | |
| 15 | Baden-Württemberg | ~40K | 0.59× | |
| 16 | Saarland | ~3K | 0.42× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Media Expert audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Huawei | Technology & Electronics | 2.87× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 2.05× |
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Electronics audiences in Germany
- Media Markt (4,888,498)
- Expert (company) (2,390,555)
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- Coolblue (1,618,692)
- Cyberport (1,316,045)
See Media Expert audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Media Expert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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