Media Expert Audience in Germany
Media Expert has an estimated audience of 516,789 people in Germany. 49.2% are female, 50.8% are male, average age 37.1. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Bubbles IQ.
The average Media Expert fan in Germany is 37.1 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Bubbles IQ, with strongest over-indexing on Bubbles IQ (2.1× the country average). Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Media Expert fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 37.1 |
| Estimated audience size | 516,789 |
Audience persona
The typical Media Expert fan in Germany is balanced, around 37.1 years old, with a notable affinity for Bubbles IQ.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 113,443 | 2.88× |
| Nordrhein-Westfalen | 76,391 | 0.68× |
| Bayern | 61,111 | 0.74× |
| Niedersachsen | 43,265 | 0.86× |
| Brandenburg | 42,628 | 2.66× |
| Baden-Württemberg | 42,041 | 0.6× |
| Sachsen | 18,736 | 0.74× |
| Berlin | 17,792 | 0.77× |
| Rheinland-Pfalz | 14,675 | 0.57× |
| Sachsen-Anhalt | 13,834 | 1.03× |
| Schleswig-Holstein | 13,771 | 0.74× |
| Mecklenburg-Vorpommern | 13,490 | 1.37× |
| Thüringen | 11,688 | 0.89× |
| Hamburg | 7,439 | 0.64× |
| Bremen | 2,534 | 0.57× |
| Saarland | 1,737 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bubbles IQ | 2.1× | Games |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 86.3% |
| Germany | 8.0% |
| Netherlands | 1.6% |
See Media Expert audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Media Markt (4,768,926)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Media Expert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.