A data profile of the people who buy, follow and care about Computer hardware in Norway — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 608,303 people in Norway.
Computer hardware has an estimated audience of 608,303 people in Norway. 52.8% are female, 47.2% are male, average age 46.0. Top brand affinities: Google Maps, TikTok, NAV, Mobile game, PC game.
Top brand affinities include Google Maps, TikTok, NAV, with strongest over-indexing on Google Maps (2.1× the country average).
Demographically, the Computer hardware audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Computer hardware fan in Norway is balanced, around 46.0 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.
The key figures that characterise the Computer hardware profile in Norway.
52.8% are female, 47.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 46.0 |
| Estimated audience size | 608,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Computer hardware audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nvidia | Technology & Electronics | 6.01× | ||
| 02 | PC game | Games | 5.68× | ||
| 03 | Gaming computer | Technology & Electronics | 5.25× | ||
| 04 | Discord | Internet & Social Media | 5.01× | ||
| 05 | Electronic sports | Sports | 5.01× | ||
| 06 | Dota 2 | Games | 4.98× | ||
| 07 | Counter-Strike: Global Offensive | Games | 4.96× | ||
| 08 | Epic Games | Games | 4.95× | ||
| 09 | Twitch | Games | 4.41× | ||
| 10 | Massively multiplayer online role-playing games | Games | 4.36× | ||
| 11 | Computing | Technology & Electronics | 3.54× | ||
| 12 | Mobile game | Games | 3.39× | ||
| 13 | Web development | Business & Career | 2.92× | ||
| 14 | Computer servers | Technology & Electronics | 2.86× | ||
| 15 | TikTok | Internet & Social Media | 2.42× | ||
| 16 | Mobile device | Technology & Electronics | 2.36× | ||
| 17 | Video games | Games | 2.14× | ||
| 18 | Google Maps | Internet & Social Media | 2.10× | ||
| 19 | Chat GPT | Technology & Electronics | 2.07× | ||
| 20 | NAV | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.57× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Travelling | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.08× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Social Media Usage | JOY | 1.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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