A data profile of the people who buy, follow and care about NAV in Norway — modelled from more than twelve digital signal sources. NAV has an estimated audience of 4,125,000 people in Norway.
NAV has an estimated audience of 4,125,000 people in Norway. 46.0% are female, 54.0% are male, average age 26.6. Top brand affinities: Biltema, Drop shipping, Ticketmaster, TikTok, KappAhl.
Top brand affinities include Biltema, Drop shipping, Ticketmaster, with strongest over-indexing on Biltema (1.89× the country average).
Demographically, the NAV audience skews balanced with an average age of 26.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical NAV fan in Norway is balanced, around 26.6 years old, with strong Risk Appetite tendencies and a notable affinity for Biltema.
The key figures that characterise the NAV profile in Norway.
46.0% are female, 54.0% are male, average age 26.6.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 26.6 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 58% | |
| 20-29 | 22% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide NAV audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 51.4% |
| South Korea | 10.7% |
| Brazil | 9.5% |
The strongest cross-interests of the NAV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stone Island | Fashion & Accessoires | 7.79× | ||
| 02 | Travis Scott | Music & Radio | 7.71× | ||
| 03 | ASAP Rocky | Music & Radio | 7.62× | ||
| 04 | 50 Cent | Music & Radio | 7.39× | ||
| 05 | Supreme | Fashion & Accessoires | 6.42× | ||
| 06 | NBA playoffs | Sports | 6.28× | ||
| 07 | Underground hip hop | Music & Radio | 5.18× | ||
| 08 | Ariana Grande | Music & Radio | 3.74× | ||
| 09 | Gucci | Fashion & Accessoires | 3.67× | ||
| 10 | YouTube Music | Internet & Social Media | 3.57× | ||
| 11 | Drop shipping | Shopping | 3.46× | ||
| 12 | Twitch | Games | 3.29× | ||
| 13 | Michael Jackson | Music & Radio | 3.20× | ||
| 14 | Ticketmaster | Travel & Leisure | 3.02× | ||
| 15 | Livemusic | Music & Radio | 2.49× | ||
| 16 | KappAhl | Fashion & Accessoires | 2.32× | ||
| 17 | TikTok | Internet & Social Media | 1.97× | ||
| 18 | Biltema | Business & Career | 1.89× | ||
| 19 | FIFA World Cup | Sports | 1.78× | ||
| 20 | Drum and bass | Music & Radio | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.42× | |
| Convenience Orientation | PREMIUM | 0.42× | |
| Price Sensitivity | PREMIUM | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for NAV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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