A data profile of the people who buy, follow and care about KLP in Norway — modelled from more than twelve digital signal sources. KLP has an estimated audience of 959,796 people in Norway.
KLP has an estimated audience of 959,796 people in Norway. 55.4% are female, 44.6% are male, average age 43.5. Top brand affinities: Ticketmaster, Hairstyle, Drawing, YouTube Music, Piano.
Top brand affinities include Ticketmaster, Hairstyle, Drawing, with strongest over-indexing on Ticketmaster (2.26× the country average).
Demographically, the KLP audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical KLP fan in Norway is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the KLP profile in Norway.
55.4% are female, 44.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 43.5 |
| Estimated audience size | 959,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide KLP audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 81.1% |
| Germany | 3.0% |
| Poland | 2.8% |
The strongest cross-interests of the KLP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shania Twain | Music & Radio | 2.59× | ||
| 02 | Taco | Food & Beverages | 2.54× | ||
| 03 | Bad Bunny | Music & Radio | 2.48× | ||
| 04 | Ticketmaster | Travel & Leisure | 2.26× | ||
| 05 | NBA playoffs | Sports | 2.05× | ||
| 06 | YouTube Music | Internet & Social Media | 2.00× | ||
| 07 | Milan | Travel & Leisure | 1.76× | ||
| 08 | Ariana Grande | Music & Radio | 1.73× | ||
| 09 | Freddie Mercury | Music & Radio | 1.73× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.68× | ||
| 11 | Michael Jackson | Music & Radio | 1.62× | ||
| 12 | Piano | Music & Radio | 1.61× | ||
| 13 | Emma Steinbakken | Music & Radio | 1.61× | ||
| 14 | One Piece | Movies & TV | 1.58× | ||
| 15 | Drawing | Home & Garden | 1.55× | ||
| 16 | Livemusic | Music & Radio | 1.54× | ||
| 17 | Backpack | Fashion & Accessoires | 1.53× | ||
| 18 | Poetry | Literature | 1.52× | ||
| 19 | Hollywood | Travel & Leisure | 1.51× | ||
| 20 | Iceland | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.16× | |
| Spirituality | BALANCE | 1.13× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for KLP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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