NAV Audience in United States
NAV has an estimated audience of 735,216 people in United States. 36.0% are female, 64.0% are male, average age 25.9. Top brand affinities: Combat sport, No Escape (1994 film), TV Fanatic, Grinch, Harlow.
Top brand affinities include Combat sport, No Escape (1994 film), TV Fanatic, with strongest over-indexing on Combat sport (2.67× the country average). Demographically, the NAV audience skews more male with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of NAV fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 25.9 |
| Estimated audience size | 735,216 |
Audience persona
The typical NAV fan in United States is more male, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.67× | Sports |
| No Escape (1994 film) | 15.27× | Movies & TV |
| TV Fanatic | 13.64× | Movies & TV |
| Grinch | 4.77× | Movies & TV |
| Harlow | 13.4× | Travel & Leisure |
| Japanese domestic market | 5.04× | Politics & Society |
| Product design | 1.92× | Business & Career |
| Vocal harmony | 4.43× | Music & Radio |
| Historic site | 3.89× | Arts & Culture |
| Goop | 4.59× | Internet & Social Media |
| Litter box | 1.72× | Pets & Animals |
| Mathcore | 6.48× | Music & Radio |
| Racing | 2.12× | Cars & Mobility |
| Progressive rock | 1.53× | Music & Radio |
| Chili con carne | 5.33× | Food & Beverages |
| 3D printing | 1.65× | Technology & Electronics |
| UK garage | 3.41× | Music & Radio |
| Bank account | 1.52× | Business & Career |
| Joshua Jackson | 2.69× | Movies & TV |
| Pro-Ject | 2.4× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.5 |
| Early Adopter Mentality | POWER | 1.62 |
| Extroversion | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.1 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Norway | 69.1% |
| South Korea | 7.0% |
| United States | 6.1% |
See NAV audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for NAV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.