A data profile of the people who buy, follow and care about TikTok in Norway — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 1,732,084 people in Norway.
TikTok has an estimated audience of 1,732,084 people in Norway. 48.8% are female, 51.2% are male, average age 22.8. Top brand affinities: Consumer electronics, Movies, Pop music, Makeup Tutorials, Persian cat.
Top brand affinities include Consumer electronics, Movies, Pop music, with strongest over-indexing on Consumer electronics (1.58× the country average).
Demographically, the TikTok audience skews balanced with an average age of 22.8, and over-indexes on personality traits such as Individualism, Extroversion.
The typical TikTok fan in Norway is balanced, around 22.8 years old, with strong Individualism tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the TikTok profile in Norway.
48.8% are female, 51.2% are male, average age 22.8.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 22.8 |
| Estimated audience size | 1,732,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 74% | |
| 20-29 | 19% | |
| 30-39 | 3% | |
| 40-49 | 2% | |
| 50+ | 2% |
of the worldwide TikTok audience comes from Norway.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 3.41× | ||
| 02 | Female bodybuilding | Sports | 3.39× | ||
| 03 | Persian cat | Pets & Animals | 3.05× | ||
| 04 | Heidi Klum | Fashion & Accessoires | 2.90× | ||
| 05 | One Piece | Movies & TV | 2.86× | ||
| 06 | Siamese cat | Pets & Animals | 2.79× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.77× | ||
| 08 | Fitness and figure competition | Sports | 2.40× | ||
| 09 | Bookselling | Literature | 2.24× | ||
| 10 | Sabrina Carpenter | Music & Radio | 2.15× | ||
| 11 | Street photography | Technology & Electronics | 2.13× | ||
| 12 | Self care | Health | 2.02× | ||
| 13 | Starter home | Home & Garden | 2.02× | ||
| 14 | Benson Boone | Music & Radio | 1.92× | ||
| 15 | Travel photography | Technology & Electronics | 1.88× | ||
| 16 | Charity and causes | Business & Career | 1.74× | ||
| 17 | Consumer electronics | Technology & Electronics | 1.58× | ||
| 18 | Movies | Movies & TV | 1.58× | ||
| 19 | Contemporary art | Arts & Culture | 1.56× | ||
| 20 | Pop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Extroversion | THRILL | 1.40× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Convenience Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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