A data profile of the people who buy, follow and care about Computer hardware in Netherlands — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 1,677,648 people in Netherlands.
The average Computer hardware fan in Netherlands is 44.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TikTok, FIFA World Cup, Twitch, with strongest over-indexing on TikTok (2.16× the country average).
Demographically, the Computer hardware audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Computer hardware fan in Netherlands is balanced, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for TikTok.
The key figures that characterise the Computer hardware profile in Netherlands.
45.2% are female, 54.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 44.3 |
| Estimated audience size | 1,677,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Computer hardware audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
Where the Computer hardware audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~50K | 1.07× | |
| 02 | Zeeland | ~40K | 1.07× | |
| 03 | Groningen | ~60K | 1.02× | |
| 04 | Drenthe | ~50K | 1.02× | |
| 05 | Friesland | ~70K | 1.01× | |
| 06 | Limburg | ~100K | 1.00× | |
| 07 | Overijssel | ~100K | 0.99× | |
| 08 | North Holland | ~300K | 0.97× | |
| 09 | Zuid-Holland | ~400K | 0.96× | |
| 10 | Utrecht | ~100K | 0.94× | |
| 11 | Gelderland | ~200K | 0.93× | |
| 12 | North Brabant | ~200K | 0.92× |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 4.05× | ||
| 02 | PC game | Games | 3.85× | ||
| 03 | Discord | Internet & Social Media | 3.57× | ||
| 04 | Computer memory | Technology & Electronics | 3.57× | ||
| 05 | Electronic sports | Sports | 3.57× | ||
| 06 | Dota 2 | Games | 3.50× | ||
| 07 | Massively multiplayer online games | Games | 3.47× | ||
| 08 | Gaming computer | Technology & Electronics | 3.35× | ||
| 09 | Personal computer | Technology & Electronics | 3.10× | ||
| 10 | Fortnite | Games | 2.94× | ||
| 11 | Computer servers | Technology & Electronics | 2.93× | ||
| 12 | Computing | Technology & Electronics | 2.77× | ||
| 13 | Computer processors | Technology & Electronics | 2.76× | ||
| 14 | Gamer | Games | 2.37× | ||
| 15 | Mobile device | Technology & Electronics | 2.28× | ||
| 16 | TikTok | Internet & Social Media | 2.16× | ||
| 17 | Air Up | Food & Beverages | 2.03× | ||
| 18 | FIFA World Cup | Sports | 1.87× | ||
| 19 | Mobile game | Games | 1.81× | ||
| 20 | CrazyGames | Games | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.63× | |
| Social Media Usage | JOY | 0.97× | |
| Sustainability | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.71× |
Computer hardware has an estimated audience of 1,677,648 people in Netherlands, concentrated in Zuid-Holland and North Holland.
45.2% of Computer hardware fans are female, 54.8% are male, with an average age of 44.3 years.
Computer hardware fans show strongest brand affinity for TikTok (2.16×), FIFA World Cup (1.87×), and Twitch (4.05×) over the country average.
Computer hardware fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Computer hardware itself, the audience over-indexes on FIFA World Cup (1.87×), Twitch (4.05×), PC game (3.85×), and Discord (3.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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