A data profile of the people who buy, follow and care about Computer hardware in Colombia — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 2,705,574 people in Colombia.
Computer hardware has an estimated audience of 2,705,574 people in Colombia. 45.8% are female, 54.2% are male, average age 34.9. Top brand affinities: Office 365, OneDrive, Retail banking, Computer memory, Asus.
Top brand affinities include Office 365, OneDrive, Retail banking, with strongest over-indexing on Office 365 (1.52× the country average).
Demographically, the Computer hardware audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Individualism, Creativity.
The typical Computer hardware fan in Colombia is balanced, around 34.9 years old, with strong Individualism tendencies and a notable affinity for Office 365.
The key figures that characterise the Computer hardware profile in Colombia.
45.8% are female, 54.2% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 34.9 |
| Estimated audience size | 2,705,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Computer hardware audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multi-function printer | Technology & Electronics | 2.46× | ||
| 02 | Laser printing | Technology & Electronics | 2.42× | ||
| 03 | Asus | Technology & Electronics | 2.32× | ||
| 04 | Graphics processing unit | Technology & Electronics | 1.82× | ||
| 05 | Video card | Technology & Electronics | 1.74× | ||
| 06 | Lenovo | Technology & Electronics | 1.72× | ||
| 07 | OneDrive | Technology & Electronics | 1.71× | ||
| 08 | PC game | Games | 1.67× | ||
| 09 | Network storage | Technology & Electronics | 1.66× | ||
| 10 | Major appliance | Home & Garden | 1.66× | ||
| 11 | Computer data storage | Technology & Electronics | 1.63× | ||
| 12 | Computer memory | Technology & Electronics | 1.62× | ||
| 13 | Liquid-crystal display | Technology & Electronics | 1.62× | ||
| 14 | Projectors | Technology & Electronics | 1.60× | ||
| 15 | Gaming computer | Technology & Electronics | 1.59× | ||
| 16 | Portable media players | Technology & Electronics | 1.57× | ||
| 17 | Retail banking | Business & Career | 1.56× | ||
| 18 | Personal digital assistant | Technology & Electronics | 1.56× | ||
| 19 | Itaú Unibanco | Business & Career | 1.53× | ||
| 20 | Office 365 | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.98× | |
| Creativity | OPEN | 0.91× | |
| Indulgence | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.72× | |
| Risk Appetite | THRILL | 0.88× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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