A data profile of the people who buy, follow and care about Geography in Australia — modelled from more than twelve digital signal sources. Geography has an estimated audience of 4,980,199 people in Australia.
Geography has an estimated audience of 4,980,199 people in Australia. 57.2% are female, 42.8% are male, average age 43.9. Top brand affinities: Aldi, Wikipedia, Real property, Innovation, Google Flights.
Top brand affinities include Aldi, Wikipedia, Real property, with strongest over-indexing on Aldi (1.5× the country average).
Demographically, the Geography audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Geography fan in Australia is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Geography profile in Australia.
57.2% are female, 42.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.9 |
| Estimated audience size | 4,980,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Geography audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.07× | ||
| 02 | Tom Welling | Movies & TV | 1.94× | ||
| 03 | Jason Momoa | Movies & TV | 1.92× | ||
| 04 | Mineral water | Food & Beverages | 1.88× | ||
| 05 | Kate Beckinsale | Movies & TV | 1.81× | ||
| 06 | Tibet | Travel & Leisure | 1.79× | ||
| 07 | Elizabeth Taylor | Movies & TV | 1.77× | ||
| 08 | Western Union | Business & Career | 1.68× | ||
| 09 | Public security | Politics & Society | 1.67× | ||
| 10 | Ryan Gosling | Movies & TV | 1.67× | ||
| 11 | Innovation | Business & Career | 1.58× | ||
| 12 | Blanket | Home & Garden | 1.58× | ||
| 13 | Hypermarket | Shopping | 1.57× | ||
| 14 | Google Flights | Travel & Leisure | 1.55× | ||
| 15 | Real property | Home & Garden | 1.54× | ||
| 16 | Bored Panda | Internet & Social Media | 1.54× | ||
| 17 | Amsterdam | Travel & Leisure | 1.51× | ||
| 18 | Jason Bateman | Movies & TV | 1.51× | ||
| 19 | Aldi | Shopping | 1.50× | ||
| 20 | ABC | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.16× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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