A data profile of the people who buy, follow and care about Concerts in Malaysia — modelled from more than twelve digital signal sources. Concerts has an estimated audience of 2,184,418 people in Malaysia.
The average Concerts fan in Malaysia is 38.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include TikTok, Classical music, vijay tv, with strongest over-indexing on TikTok (1.58× the country average).
Demographically, the Concerts audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Concerts fan in Malaysia is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Concerts profile in Malaysia.
45.8% are female, 54.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 38.5 |
| Estimated audience size | 2,184,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Concerts audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
Where the Concerts audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.56× | |
| 02 | Kuala Lumpur | ~600K | 1.52× | |
| 03 | Johor | ~400K | 1.25× | |
| 04 | Penang | ~200K | 1.23× | |
| 05 | Perak | ~200K | 1.15× | |
| 06 | Sarawak | ~200K | 1.10× | |
| 07 | Sabah | ~200K | 1.01× | |
| 08 | Malacca | ~80K | 1.00× | |
| 09 | Kedah | ~100K | 0.98× | |
| 10 | Pahang | ~100K | 0.98× | |
| 11 | Negeri Sembilan | ~100K | 0.97× | |
| 12 | Labuan | ~20K | 0.95× | |
| 13 | Perlis | ~30K | 0.93× | |
| 14 | Putrajaya | ~10K | 0.90× | |
| 15 | Kelantan | ~90K | 0.86× | |
| 16 | Terengganu | ~80K | 0.85× |
The strongest cross-interests of the Concerts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blue | Music & Radio | 4.63× | ||
| 02 | Muzej suvremene umjetnosti | Music & Radio | 4.63× | ||
| 03 | We | Music & Radio | 4.62× | ||
| 04 | LOGO | Music & Radio | 4.61× | ||
| 05 | vijay tv | Movies & TV | 3.81× | ||
| 06 | CONPASS | Music & Radio | 3.50× | ||
| 07 | Korean movies | Movies & TV | 3.40× | ||
| 08 | Livemusic | Music & Radio | 3.18× | ||
| 09 | Myanmar | Travel & Leisure | 2.82× | ||
| 10 | Fashion show | Fashion & Accessoires | 2.78× | ||
| 11 | Korean hip hop | Music & Radio | 2.45× | ||
| 12 | YouTube Music | Internet & Social Media | 2.27× | ||
| 13 | Classical music | Music & Radio | 2.25× | ||
| 14 | Music festivals | Music & Radio | 2.16× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 1.83× | ||
| 16 | India national cricket team | Sports | 1.77× | ||
| 17 | Rock and roll | Music & Radio | 1.73× | ||
| 18 | Nightclubs | Music & Radio | 1.68× | ||
| 19 | TikTok | Internet & Social Media | 1.58× | ||
| 20 | Spotify | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Travelling | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Individualism | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.78× |
Concerts has an estimated audience of 2,184,418 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.8% of Concerts fans are female, 54.2% are male, with an average age of 38.5 years.
Concerts fans show strongest brand affinity for TikTok (1.58×), Classical music (2.25×), and vijay tv (3.81×) over the country average.
Concerts fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Concerts itself, the audience over-indexes on Classical music (2.25×), vijay tv (3.81×), YouTube Music (2.27×), and Myanmar (2.82×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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