A data profile of the people who buy, follow and care about Western Europe in Austria — modelled from more than twelve digital signal sources. Western Europe has an estimated audience of 1,483,353 people in Austria.
The average Western Europe fan in Austria is 41.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Czech Republic, Hungary, Kronen Zeitung, with strongest over-indexing on Czech Republic (7.03× the country average).
Demographically, the Western Europe audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Western Europe fan in Austria is balanced, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Czech Republic.
The key figures that characterise the Western Europe profile in Austria.
50.2% are female, 49.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 41.1 |
| Estimated audience size | 1,483,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Western Europe audience comes from Austria.
| Country | Share |
|---|---|
| Belgium | 12.2% |
| Switzerland | 10.9% |
| Germany | 9.5% |
Where the Western Europe audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.13× | |
| 02 | Burgenland | ~40K | 1.11× | |
| 03 | Vorarlberg | ~60K | 1.05× | |
| 04 | Carinthia (state) | ~80K | 1.02× | |
| 05 | Salzburg | ~100K | 0.99× | |
| 06 | Tyrol | ~100K | 0.96× | |
| 07 | Lower Austria | ~200K | 0.94× | |
| 08 | Upper Austria | ~200K | 0.94× | |
| 09 | Styria | ~200K | 0.92× |
The strongest cross-interests of the Western Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Czech Republic | Travel & Leisure | 7.03× | ||
| 02 | Hungary | Travel & Leisure | 5.47× | ||
| 03 | Felix Baumgartner | Sports | 2.39× | ||
| 04 | Kronen Zeitung | News | 2.14× | ||
| 05 | Bicycle | Cars & Mobility | 2.02× | ||
| 06 | Politics | Politics & Society | 1.99× | ||
| 07 | Distilled beverage | Food & Beverages | 1.98× | ||
| 08 | Hobby | Home & Garden | 1.95× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.90× | ||
| 10 | Internet & Social Media | 1.85× | |||
| 11 | Lindsey Vonn | Sports | 1.83× | ||
| 12 | Hornbach | Shopping | 1.76× | ||
| 13 | Toys | Games | 1.75× | ||
| 14 | Wikipedia | Internet & Social Media | 1.70× | ||
| 15 | Electronics | Technology & Electronics | 1.70× | ||
| 16 | Billa (supermarket) | Shopping | 1.64× | ||
| 17 | Hair products | Beauty & Wellness | 1.61× | ||
| 18 | Mobile phones | Technology & Electronics | 1.57× | ||
| 19 | Spas | Beauty & Wellness | 1.56× | ||
| 20 | Deichmann | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.83× | |
| Individualism | JOY | 0.84× |
Western Europe has an estimated audience of 1,483,353 people in Austria, concentrated in Vienna and Lower Austria.
50.2% of Western Europe fans are female, 49.8% are male, with an average age of 41.1 years.
Western Europe fans show strongest brand affinity for Czech Republic (7.03×), Hungary (5.47×), and Kronen Zeitung (2.14×) over the country average.
Western Europe fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Western Europe itself, the audience over-indexes on Hungary (5.47×), Kronen Zeitung (2.14×), Billa (supermarket) (1.64×), and WhatsApp (1.85×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Western Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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