A data profile of the people who buy, follow and care about Western Europe in Ireland — modelled from more than twelve digital signal sources. Western Europe has an estimated audience of 1,333,413 people in Ireland.
Western Europe has an estimated audience of 1,333,413 people in Ireland. 59.0% are female, 41.0% are male, average age 43.3. Top brand affinities: Weather, Crossword, Walking, Dinner, Anthropology.
Top brand affinities include Weather, Crossword, Walking, with strongest over-indexing on Weather (1.64× the country average).
Demographically, the Western Europe audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Western Europe fan in Ireland is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Weather.
The key figures that characterise the Western Europe profile in Ireland.
59.0% are female, 41.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.3 |
| Estimated audience size | 1,333,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
The strongest cross-interests of the Western Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 1.97× | ||
| 02 | Log cabin | Home & Garden | 1.72× | ||
| 03 | Library | Literature | 1.72× | ||
| 04 | Hot tub | Home & Garden | 1.71× | ||
| 05 | Anthropology | Business & Career | 1.67× | ||
| 06 | Weather | Home & Garden | 1.64× | ||
| 07 | Glamping | Travel & Leisure | 1.64× | ||
| 08 | Groupon | Internet & Social Media | 1.64× | ||
| 09 | Walking | Sports | 1.63× | ||
| 10 | Hat | Fashion & Accessoires | 1.59× | ||
| 11 | Bed frame | Home & Garden | 1.56× | ||
| 12 | New Zealand | Travel & Leisure | 1.56× | ||
| 13 | Dinner | Food & Beverages | 1.55× | ||
| 14 | Apprenticeship | Business & Career | 1.55× | ||
| 15 | Cheese | Food & Beverages | 1.53× | ||
| 16 | Self-esteem | Health | 1.52× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.52× | ||
| 18 | David Attenborough | Movies & TV | 1.52× | ||
| 19 | Drawing | Home & Garden | 1.51× | ||
| 20 | Playground | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Western Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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