A data profile of the people who buy, follow and care about Greater Manchester in Ireland — modelled from more than twelve digital signal sources. Greater Manchester has an estimated audience of 700,493 people in Ireland.
Greater Manchester has an estimated audience of 700,493 people in Ireland. 60.2% are female, 39.8% are male, average age 42.5. Top brand affinities: Men's clothing, Greece, Aston Villa F.C., Bracelet, Arsenal F.C..
Top brand affinities include Men's clothing, Greece, Aston Villa F.C., with strongest over-indexing on Men's clothing (1.62× the country average).
Demographically, the Greater Manchester audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Greater Manchester fan in Ireland is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Men's clothing.
The key figures that characterise the Greater Manchester profile in Ireland.
60.2% are female, 39.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.5 |
| Estimated audience size | 700,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Greater Manchester audience comes from Ireland.
| Country | Share |
|---|---|
| United Kingdom | 59.9% |
| United States | 9.1% |
| Australia | 3.4% |
The strongest cross-interests of the Greater Manchester audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greece | Travel & Leisure | 2.10× | ||
| 02 | Leicester City F.C. | Sports | 1.98× | ||
| 03 | Everton F.C. | Sports | 1.86× | ||
| 04 | Aston Villa F.C. | Sports | 1.85× | ||
| 05 | Emmerdale | Movies & TV | 1.73× | ||
| 06 | Newcastle United F.C. | Sports | 1.72× | ||
| 07 | Tottenham Hotspur F.C. | Sports | 1.68× | ||
| 08 | Groupon | Internet & Social Media | 1.68× | ||
| 09 | Michael Jackson | Music & Radio | 1.65× | ||
| 10 | Chelsea F.C. | Sports | 1.64× | ||
| 11 | Arsenal F.C. | Sports | 1.63× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.62× | ||
| 13 | BBC Sport | Sports | 1.60× | ||
| 14 | Washing machine | Home & Garden | 1.60× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 16 | UEFA Europa League | Sports | 1.58× | ||
| 17 | Dress shirt | Fashion & Accessoires | 1.58× | ||
| 18 | Bed frame | Home & Garden | 1.56× | ||
| 19 | Skechers | Fashion & Accessoires | 1.56× | ||
| 20 | Necklace | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Extroversion | THRILL | 1.16× | |
| Indulgence | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Creativity | OPEN | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Greater Manchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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