A data profile of the people who buy, follow and care about Africa in Belgium — modelled from more than twelve digital signal sources. Africa has an estimated audience of 1,425,705 people in Belgium.
Africa has an estimated audience of 1,425,705 people in Belgium. 52.8% are female, 47.2% are male, average age 39.3. Top brand affinities: McDonald's, Burger King, Contemporary R&B, Nigeria, Custom motorcycle.
Top brand affinities include McDonald's, Burger King, Contemporary R&B, with strongest over-indexing on McDonald's (1.5× the country average).
Demographically, the Africa audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical Africa fan in Belgium is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for McDonald's.
The key figures that characterise the Africa profile in Belgium.
52.8% are female, 47.2% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 39.3 |
| Estimated audience size | 1,425,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Africa audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nigeria | Travel & Leisure | 2.73× | ||
| 02 | Afrobeat | Music & Radio | 2.39× | ||
| 03 | Contemporary R&B | Music & Radio | 2.14× | ||
| 04 | Long hair | Beauty & Wellness | 2.05× | ||
| 05 | Eyelash | Beauty & Wellness | 2.04× | ||
| 06 | Ultimate Fighting Championship | Sports | 2.03× | ||
| 07 | Dubai | Travel & Leisure | 2.03× | ||
| 08 | Decoration | Home & Garden | 1.94× | ||
| 09 | Custom motorcycle | Cars & Mobility | 1.88× | ||
| 10 | Milan | Travel & Leisure | 1.87× | ||
| 11 | Art film | Movies & TV | 1.82× | ||
| 12 | Shampoo | Beauty & Wellness | 1.78× | ||
| 13 | French hip hop | Music & Radio | 1.77× | ||
| 14 | Morocco | Travel & Leisure | 1.68× | ||
| 15 | Burger King | Food & Beverages | 1.66× | ||
| 16 | Twitch | Games | 1.63× | ||
| 17 | Domino's Pizza | Food & Beverages | 1.63× | ||
| 18 | Child development | Business & Career | 1.60× | ||
| 19 | Self-love | Health | 1.55× | ||
| 20 | McDonald's | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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