A data profile of the people who buy, follow and care about Middle East in United Kingdom — modelled from more than twelve digital signal sources. Middle East has an estimated audience of 4,239,745 people in United Kingdom.
The average Middle East fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Breaking news, Red Sea, with strongest over-indexing on Wikipedia (6.1× the country average).
Demographically, the Middle East audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Middle East fan in United Kingdom is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Middle East profile in United Kingdom.
53.3% are female, 46.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 43.6 |
| Estimated audience size | 4,239,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Middle East audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.5% |
| Saudi Arabia | 8.2% |
| United Arab Emirates | 4.7% |
Where the Middle East audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.47× | |
| 02 | Yorkshire and the Humber | ~500K | 1.32× | |
| 03 | South East | ~700K | 1.22× | |
| 04 | Scotland | ~400K | 1.11× | |
| 05 | Northern Ireland | ~100K | 1.11× | |
| 06 | North East | ~200K | 1.06× | |
| 07 | Wales | ~300K | 1.03× | |
| 08 | East of England | ~300K | 0.88× | |
| 09 | South West | ~300K | 0.84× | |
| 10 | East Midlands | ~200K | 0.77× | |
| 11 | England | ~3M | 0.74× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Middle East audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour | Shopping | 10.36× | ||
| 02 | Gaza Strip | Travel & Leisure | 10.23× | ||
| 03 | Red Sea | Travel & Leisure | 9.03× | ||
| 04 | Al Jazeera | Movies & TV | 7.72× | ||
| 05 | Wikipedia | Internet & Social Media | 6.10× | ||
| 06 | Turkish Airlines | Travel & Leisure | 4.42× | ||
| 07 | Dubai | Travel & Leisure | 3.61× | ||
| 08 | Political science | Business & Career | 3.47× | ||
| 09 | CNN | Movies & TV | 3.33× | ||
| 10 | Vodafone | Technology & Electronics | 3.01× | ||
| 11 | Sketch comedy | Movies & TV | 2.96× | ||
| 12 | Risk management | Business & Career | 2.87× | ||
| 13 | Breaking news | Movies & TV | 2.82× | ||
| 14 | Esso | Cars & Mobility | 2.45× | ||
| 15 | Refrigerator | Home & Garden | 2.21× | ||
| 16 | Internet & Social Media | 2.12× | |||
| 17 | Hobby | Home & Garden | 1.69× | ||
| 18 | Drama movies | Movies & TV | 1.66× | ||
| 19 | Energy | Home & Garden | 1.53× | ||
| 20 | EBay | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Spirituality | BALANCE | 1.48× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.83× | |
| Pet Ownership | JOY | 0.89× |
Middle East has an estimated audience of 4,239,745 people in United Kingdom, concentrated in England and South East.
53.3% of Middle East fans are female, 46.7% are male, with an average age of 43.6 years.
Middle East fans show strongest brand affinity for Wikipedia (6.1×), Breaking news (2.82×), and Red Sea (9.03×) over the country average.
Middle East fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Middle East itself, the audience over-indexes on Breaking news (2.82×), Red Sea (9.03×), WhatsApp (2.12×), and Gaza Strip (10.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Middle East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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