A data profile of the people who buy, follow and care about Middle East in India — modelled from more than twelve digital signal sources. Middle East has an estimated audience of 4,385,605 people in India.
Middle East has an estimated audience of 4,385,605 people in India. 23.8% are female, 76.2% are male, average age 32.9. Top brand affinities: Monarchy, Hypermarket, Lebanon, Virtual private network, Videography.
Top brand affinities include Monarchy, Hypermarket, Lebanon, with strongest over-indexing on Monarchy (12.82× the country average).
Demographically, the Middle East audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Middle East fan in India is more male, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Monarchy.
The key figures that characterise the Middle East profile in India.
23.8% are female, 76.2% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 32.9 |
| Estimated audience size | 4,385,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Middle East audience comes from India.
| Country | Share |
|---|---|
| United States | 11.5% |
| Saudi Arabia | 8.2% |
| United Arab Emirates | 4.7% |
The strongest cross-interests of the Middle East audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VirtualDJ | Technology & Electronics | 13.05× | ||
| 02 | Monarchy | Politics & Society | 12.82× | ||
| 03 | Lebanon | Travel & Leisure | 9.25× | ||
| 04 | NATO | Politics & Society | 8.81× | ||
| 05 | Hypermarket | Shopping | 4.26× | ||
| 06 | Ryan Gosling | Movies & TV | 4.26× | ||
| 07 | Rome | Travel & Leisure | 3.84× | ||
| 08 | Max Verstappen | Sports | 3.34× | ||
| 09 | Greece | Travel & Leisure | 3.14× | ||
| 10 | Nobel Peace Prize | Politics & Society | 2.65× | ||
| 11 | Macau | Travel & Leisure | 2.60× | ||
| 12 | Videography | Internet & Social Media | 2.48× | ||
| 13 | Real property | Home & Garden | 2.34× | ||
| 14 | Virtual private network | Technology & Electronics | 2.31× | ||
| 15 | Anthropology | Business & Career | 2.08× | ||
| 16 | Young's | Food & Beverages | 1.85× | ||
| 17 | Innovation | Business & Career | 1.77× | ||
| 18 | OnePlus | Technology & Electronics | 1.63× | ||
| 19 | True Detective | Movies & TV | 1.58× | ||
| 20 | Iran | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Spirituality | BALANCE | 1.66× | |
| Indulgence | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Social Media Usage | JOY | 0.69× | |
| Tradition | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Middle East. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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