Rascasse Audience Intelligence

Pixum Target Market in Germany

A data profile of the people who buy, follow and care about Pixum in Germany — modelled from more than twelve digital signal sources. Pixum has an estimated audience of 499,578 people in Germany.

#1529among Brand in Germany#507in Technology & Electronics

The average Pixum fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CEWE FOTOBUCH, Aristotle, PubMed, with strongest over-indexing on CEWE FOTOBUCH (102.72× the country average).

Demographically, the Pixum audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pixum fan in Germany is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for CEWE FOTOBUCH.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixum profile in Germany.

Audience size
500K
in Germany
Gender
59.2%♀
40.8% male
Age
40.4
average years
Country rank
#11760
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pixum

59.2% are female, 40.8% are male, average age 40.4.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Pixum audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age40.4
Estimated audience size499,578
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Pixum audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3924%
40-4925%
50+18%
Fig. 04

Worldwide distribution

55.2%

of the worldwide Pixum audience comes from Germany.

Worldwide audience distribution share by country for Pixum
CountryShare
Germany55.2%
Denmark9.7%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pixum customers by region in Germany
#RegionReachAffinity×
01Sachsen~30K1.30×
02Brandenburg~20K1.30×
03Thüringen~20K1.28×
04Mecklenburg-Vorpommern~10K1.12×
05Schleswig-Holstein~20K1.10×
06Sachsen-Anhalt~10K1.10×
07Bayern~80K1.04×
08Niedersachsen~50K1.04×
09Nordrhein-Westfalen~100K0.94×
10Rheinland-Pfalz~20K0.94×
11Baden-Württemberg~60K0.91×
12Hessen~30K0.89×
13Berlin~20K0.83×
14Hamburg~9K0.80×
15Bremen~3K0.76×
16Saarland~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Pixum, Germany
0.69×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixum audience
#·InterestCategoryAffinity×
01Human TrafficMovies & TV163.27×
02CEWE FOTOBUCHInternet & Social Media102.72×
03AristotleLiterature71.19×
04Johann Wolfgang von GoetheLiterature63.65×
05SocratesLiterature63.19×
06UpToDateHealth62.16×
07PubMedInternet & Social Media53.85×
08Chicken Little (2005 film)Movies & TV47.78×
09Rainer Maria RilkeLiterature25.97×
10Vintage StoreShopping24.12×
11sheegoFashion & Accessoires20.00×
12IgloFood & Beverages20.00×
13Middle EastTravel & Leisure19.84×
14KijijiShopping18.23×
15WaistcoatFashion & Accessoires16.23×
16Thomas SaboFashion & Accessoires14.19×
17QuokaShopping9.63×
18Jenna OrtegaMovies & TV9.31×
19KleinanzeigenShopping5.28×
20PhilosophyBusiness & Career4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixum audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.48×
Urban LifestyleOPEN2.12×
Healthy LifestyleBALANCE2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixum audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
SpiritualityBALANCE0.82×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pixum's target market in Germany?

Pixum's target market in Germany covers an estimated 499,578 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pixum customers?

59.2% of the Pixum audience are female, 40.8% are male, with an average age of 40.4 years.

03

Which brands do Pixum fans like most?

Pixum fans show strongest brand affinity for CEWE FOTOBUCH (102.72×), Aristotle (71.19×), and PubMed (53.85×) over the country average.

04

Where do Pixum fans live in Germany?

Pixum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pixum fans also like?

Beyond Pixum itself, the audience over-indexes on Aristotle (71.19×), PubMed (53.85×), Socrates (63.19×), and Johann Wolfgang von Goethe (63.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Pixum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pixum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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