Pixum Audience in Germany
Pixum has an estimated audience of 494,886 people in Germany. 59.2% are female, 40.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CEWE FOTOBUCH, Aristotle, PubMed, Socrates, Johann Wolfgang von Goethe.
The average Pixum fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CEWE FOTOBUCH, Aristotle, PubMed, with strongest over-indexing on CEWE FOTOBUCH (102.72× the country average). Demographically, the Pixum audience skews more female with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Pixum fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.4 |
| Estimated audience size | 494,886 |
Audience persona
The typical Pixum fan in Germany is more female, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for CEWE FOTOBUCH.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,786 | 0.98× |
| Bayern | 82,855 | 1.04× |
| Baden-Württemberg | 62,121 | 0.92× |
| Niedersachsen | 50,019 | 1.04× |
| Hessen | 34,790 | 0.92× |
| Sachsen | 32,033 | 1.32× |
| Rheinland-Pfalz | 24,070 | 0.97× |
| Brandenburg | 19,793 | 1.29× |
| Schleswig-Holstein | 19,537 | 1.1× |
| Berlin | 19,353 | 0.87× |
| Thüringen | 16,333 | 1.3× |
| Sachsen-Anhalt | 13,698 | 1.07× |
| Mecklenburg-Vorpommern | 9,883 | 1.05× |
| Hamburg | 8,837 | 0.79× |
| Saarland | 3,843 | 0.63× |
| Bremen | 3,015 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CEWE FOTOBUCH | 102.72× | Internet & Social Media |
| Aristotle | 71.19× | Literature |
| PubMed | 53.85× | Internet & Social Media |
| Socrates | 63.19× | Literature |
| Johann Wolfgang von Goethe | 63.65× | Literature |
| Middle East | 19.84× | Travel & Leisure |
| UpToDate | 62.16× | Health |
| Vintage Store | 24.12× | Shopping |
| sheego | 20× | Fashion & Accessoires |
| Waistcoat | 16.23× | Fashion & Accessoires |
| Jenna Ortega | 9.31× | Movies & TV |
| Human Traffic | 163.27× | Movies & TV |
| Chicken Little (2005 film) | 47.78× | Movies & TV |
| Quoka | 9.63× | Shopping |
| Rainer Maria Rilke | 25.97× | Literature |
| Kijiji | 18.23× | Shopping |
| Kleinanzeigen | 5.28× | Shopping |
| Philosophy | 4.31× | Business & Career |
| Thomas Sabo | 14.19× | Fashion & Accessoires |
| Betway | 20× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Creativity | OPEN | 1.4 |
| Sustainability | BALANCE | 1.39 |
| Design Affinity | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.1% |
| Denmark | 9.6% |
| France | 6.7% |
See Pixum audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Pixum have in Germany?
Pixum has an estimated audience of 494,886 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pixum fans?
59.2% of Pixum fans are female, 40.8% are male, with an average age of 40.4 years.
Which brands do Pixum fans like most?
Pixum fans show strongest brand affinity for CEWE FOTOBUCH (102.72×), Aristotle (71.19×), and PubMed (53.85×) over the country average.
Where do Pixum fans live in Germany?
Pixum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,786), Bayern (reach 82,855), and Baden-Württemberg (reach 62,121). These three regions account for the largest share of the active audience.
What other brands do Pixum fans also like?
Beyond Pixum itself, the audience over-indexes on Aristotle (71.19×), PubMed (53.85×), Socrates (63.19×), and Johann Wolfgang von Goethe (63.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pixum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.