Quoka Audience in Germany
Quoka has an estimated audience of 3,597,825 people in Germany. 56.3% are female, 43.7% are male, average age 39.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Goop, Inductive charging, Goosebumps (film), Gordita, Goof.
The average Quoka fan in Germany is 39.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Goop, Inductive charging, Goosebumps (film), with strongest over-indexing on Goop (53.28× the country average). Demographically, the Quoka audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Classifieds
Demographics of Quoka fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.1 |
| Estimated audience size | 3,597,825 |
Audience persona
The typical Quoka fan in Germany is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 966,026 | 1.97× |
| Bayern | 836,658 | 1.45× |
| Nordrhein-Westfalen | 559,757 | 0.71× |
| Rheinland-Pfalz | 387,424 | 2.15× |
| Hessen | 255,878 | 0.93× |
| Niedersachsen | 236,310 | 0.68× |
| Sachsen | 210,211 | 1.19× |
| Brandenburg | 115,234 | 1.03× |
| Berlin | 111,247 | 0.69× |
| Thüringen | 99,873 | 1.09× |
| Sachsen-Anhalt | 96,997 | 1.04× |
| Schleswig-Holstein | 83,653 | 0.65× |
| Hamburg | 46,332 | 0.57× |
| Mecklenburg-Vorpommern | 43,394 | 0.63× |
| Saarland | 39,678 | 0.9× |
| Bremen | 9,940 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 53.28× | Internet & Social Media |
| Inductive charging | 51.11× | Home & Garden |
| Goosebumps (film) | 25.21× | Movies & TV |
| Gordita | 49.25× | Food & Beverages |
| Goof | 23.1× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Tracey Emin | 10.85× | Arts & Culture |
| Emil Bulls | 15.27× | Music & Radio |
| Progressive rock | 1.56× | Music & Radio |
| Haitian Vodou | 3.02× | Politics & Society |
| Song Il-gook | 26.14× | Movies & TV |
| Jack White | 1.69× | Movies & TV |
| County Leitrim | 6.36× | Travel & Leisure |
| Snow White (Fables) | 1.82× | Literature |
| Home Delivery | 2.03× | Food & Beverages |
| Katie Piper | 8.95× | Movies & TV |
| Corona (band) | 1.64× | Music & Radio |
| Icon (magazine) | 1.68× | Arts & Culture |
| Google Analytics | 1.6× | Internet & Social Media |
| Loincloth | 1.79× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Patriotism | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.16 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.9% |
| United States | 1.2% |
| Austria | 0.8% |
See Quoka audiences in other countries
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Frequently asked questions
How many fans does Quoka have in Germany?
Quoka has an estimated audience of 3,597,825 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Quoka fans?
56.3% of Quoka fans are female, 43.7% are male, with an average age of 39.1 years.
Which brands do Quoka fans like most?
Quoka fans show strongest brand affinity for Goop (53.28×), Inductive charging (51.11×), and Goosebumps (film) (25.21×) over the country average.
Where do Quoka fans live in Germany?
Quoka fans in Germany are most concentrated in Baden-Württemberg (reach 966,026), Bayern (reach 836,658), and Nordrhein-Westfalen (reach 559,757). These three regions account for the largest share of the active audience.
What other brands do Quoka fans also like?
Beyond Quoka itself, the audience over-indexes on Inductive charging (51.11×), Goosebumps (film) (25.21×), Gordita (49.25×), and Goof (23.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quoka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.