Rascasse Audience Intelligence

Quoka Audience in Germany

A data profile of the people who buy, follow and care about Quoka in Germany — modelled from more than twelve digital signal sources. Quoka has an estimated audience of 3,316,695 people in Germany.

#1among Classifieds in Germany#68among Website / Newspaper / Magazine in Germany#90in Shopping

The average Quoka fan in Germany is 37.2 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Moodle, Esso, Family, with strongest over-indexing on Moodle (9.91× the country average).

Demographically, the Quoka audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quoka fan in Germany is balanced, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Moodle.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Classifieds

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quoka profile in Germany.

Audience size
3.3M
in Germany
Gender
52.1%♀
47.9% male
Age
37.2
average years
Country rank
#1873
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Quoka

52.1% are female, 47.9% are male, average age 37.2.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Quoka audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age37.2
Estimated audience size3,316,695
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Quoka audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Quoka audience comes from Germany.

Worldwide audience distribution share by country for Quoka
CountryShare
Germany92.2%
United States1.3%
Austria0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quoka audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quoka fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~400K2.16×
02Baden-Württemberg~900K1.92×
03Bayern~700K1.38×
04Sachsen~200K1.15×
05Sachsen-Anhalt~100K1.12×
06Thüringen~90K1.11×
07Brandenburg~100K1.04×
08Saarland~40K0.96×
09Hessen~200K0.93×
10Nordrhein-Westfalen~500K0.71×
11Niedersachsen~200K0.66×
12Berlin~100K0.66×
13Schleswig-Holstein~80K0.66×
14Mecklenburg-Vorpommern~40K0.65×
15Hamburg~40K0.55×
16Bremen~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Quoka, Germany
0.36×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quoka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quoka audience
#·InterestCategoryAffinity×
01MoodleTechnology & Electronics9.91×
02PixumTechnology & Electronics9.63×
03KijijiShopping7.92×
04CEWE FOTOBUCHInternet & Social Media4.76×
05EssoCars & Mobility3.66×
06Western UnionBusiness & Career2.19×
07FocusNews2.10×
08RTL TelevisionMovies & TV1.99×
09RefrigeratorHome & Garden1.95×
10VacationsTravel & Leisure1.88×
11EBayShopping1.83×
12NatureHome & Garden1.83×
13Netto Marken-DiscountShopping1.81×
14LodgingTravel & Leisure1.81×
15FlixBusCars & Mobility1.74×
16FamilyKids & Family1.72×
17TagesschauMovies & TV1.67×
18KauflandShopping1.58×
19StuttgartTravel & Leisure1.56×
20DeichmannShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quoka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quoka audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.14×
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quoka audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Price SensitivityPREMIUM0.85×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quoka have in Germany?

Quoka has an estimated audience of 3,316,695 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Quoka fans?

52.1% of Quoka fans are female, 47.9% are male, with an average age of 37.2 years.

03

Which brands do Quoka fans like most?

Quoka fans show strongest brand affinity for Moodle (9.91×), Esso (3.66×), and Family (1.72×) over the country average.

04

Where do Quoka fans live in Germany?

Quoka fans in Germany are most concentrated in Baden-Württemberg (reach ~900K), Bayern (reach ~700K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Quoka fans also like?

Beyond Quoka itself, the audience over-indexes on Esso (3.66×), Family (1.72×), Tagesschau (1.67×), and EBay (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Classifieds audiences in Germany

See Quoka audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quoka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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