Rascasse Audience Intelligence

Arab world Audience in Germany

A data profile of the people who buy, follow and care about Arab world in Germany — modelled from more than twelve digital signal sources. Arab world has an estimated audience of 1,466,454 people in Germany.

#43among Region in Germany#312among POI in Germany#365in Travel & Leisure

The average Arab world fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Qatar, Beirut, Al Jazeera, with strongest over-indexing on Qatar (13.95× the country average).

Demographically, the Arab world audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arab world fan in Germany is more male, around 35.8 years old, with strong Spirituality tendencies and a notable affinity for Qatar.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arab world profile in Germany.

Audience size
1.5M
in Germany
Gender
40.0%♀
60.0% male
Age
35.8
average years
Country rank
#4555
POI in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arab world fans

40.0% are female, 60.0% are male, average age 35.8.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Arab world audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age35.8
Estimated audience size1,466,454
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Arab world audience in Germany
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Arab world audience comes from Germany.

Worldwide audience distribution share by country for Arab world
CountryShare
Saudi Arabia11.3%
United States10.2%
Egypt5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arab world audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arab world fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.48×
02Bremen~20K1.34×
03Berlin~80K1.18×
04Saarland~20K1.11×
05Nordrhein-Westfalen~300K1.02×
06Hessen~100K0.98×
07Thüringen~40K0.98×
08Mecklenburg-Vorpommern~30K0.97×
09Sachsen-Anhalt~40K0.94×
10Baden-Württemberg~200K0.93×
11Brandenburg~40K0.93×
12Bayern~200K0.91×
13Sachsen~70K0.91×
14Niedersachsen~100K0.89×
15Schleswig-Holstein~50K0.89×
16Rheinland-Pfalz~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Arab world, Germany
0.86×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arab world audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arab world audience
#·InterestCategoryAffinity×
01Saudi Professional LeagueSports36.24×
02ChennaiTravel & Leisure20.00×
03Middle East Broadcasting CenterMovies & TV20.00×
04Al ArabiyaMovies & TV17.77×
05Al JazeeraMovies & TV14.18×
06QatarTravel & Leisure13.95×
07Abu DhabiTravel & Leisure13.17×
08Red SeaTravel & Leisure12.39×
09HijabPolitics & Society10.14×
10AlgeriaTravel & Leisure10.03×
11TunisiaTravel & Leisure9.21×
12BeirutTravel & Leisure9.10×
13LebanonTravel & Leisure8.87×
14PillowHome & Garden4.61×
15Netto Marken-DiscountShopping2.84×
16NatureHome & Garden2.52×
17FamilyKids & Family2.30×
18TagesschauMovies & TV2.26×
19TikTokInternet & Social Media1.95×
20GermanyTravel & Leisure1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arab world audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arab world audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.99×
Need for SecurityCONSERVATISM1.66×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arab world audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Pet OwnershipJOY0.84×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arab world have in Germany?

Arab world has an estimated audience of 1,466,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Arab world fans?

40.0% of Arab world fans are female, 60.0% are male, with an average age of 35.8 years.

03

Which brands do Arab world fans like most?

Arab world fans show strongest brand affinity for Qatar (13.95×), Beirut (9.1×), and Al Jazeera (14.18×) over the country average.

04

Where do Arab world fans live in Germany?

Arab world fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Arab world fans also like?

Beyond Arab world itself, the audience over-indexes on Beirut (9.1×), Al Jazeera (14.18×), Netto Marken-Discount (2.84×), and Chennai (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Arab world audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arab world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →