Arab world Audience in Germany
Arab world has an estimated audience of 1,466,454 people in Germany. 40.0% are female, 60.0% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Who Wants to Be a Millionaire?, Humans (TV series), Optical Society, Unique Gifts, CAC 40.
The average Arab world fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Who Wants to Be a Millionaire?, Humans (TV series), Optical Society, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Arab world audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Arab world fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 35.8 |
| Estimated audience size | 1,466,454 |
Audience persona
The typical Arab world fan in Germany is more male, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 378,630 | 1.18× |
| Bayern | 235,982 | 1× |
| Baden-Württemberg | 203,804 | 1.02× |
| Niedersachsen | 135,496 | 0.95× |
| Hessen | 122,818 | 1.1× |
| Berlin | 94,875 | 1.45× |
| Sachsen | 60,848 | 0.85× |
| Rheinland-Pfalz | 40,123 | 0.55× |
| Schleswig-Holstein | 39,273 | 0.75× |
| Hamburg | 32,950 | 0.99× |
| Thüringen | 30,844 | 0.83× |
| Brandenburg | 29,985 | 0.66× |
| Sachsen-Anhalt | 29,956 | 0.79× |
| Bremen | 23,646 | 1.89× |
| Mecklenburg-Vorpommern | 22,131 | 0.79× |
| Saarland | 22,000 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Humans (TV series) | 9.37× | Movies & TV |
| Optical Society | 20× | Politics & Society |
| Unique Gifts | 1.79× | Shopping |
| CAC 40 | 1.69× | Business & Career |
| Jeepney | 20× | Cars & Mobility |
| Touro College of Osteopathic Medicine | 20× | Business & Career |
| Elbenwald.de | 11.61× | Shopping |
| Birthday Gifts | 1.74× | Kids & Family |
| Christmas Gift | 1.76× | Kids & Family |
| Fast Five | 5.15× | Movies & TV |
| Cross-country equestrianism | 6.58× | Sports |
| Home Delivery | 2.16× | Food & Beverages |
| Jabali | 19.31× | Pets & Animals |
| Snow White (Fables) | 1.64× | Literature |
| Therme Erding | 3.13× | Travel & Leisure |
| Video izle | 2.2× | |
| Samanyolu Haber | 2.7× | Movies & TV |
| Newborn screening | 5.24× | Health |
| Lindy Hop | 4.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Spirituality | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 11.3% |
| United States | 10.2% |
| Egypt | 5.9% |
See Arab world audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Arab world have in Germany?
Arab world has an estimated audience of 1,466,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arab world fans?
40.0% of Arab world fans are female, 60.0% are male, with an average age of 35.8 years.
Which brands do Arab world fans like most?
Arab world fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Humans (TV series) (9.37×), and Optical Society (20×) over the country average.
Where do Arab world fans live in Germany?
Arab world fans in Germany are most concentrated in Nordrhein-Westfalen (reach 378,630), Bayern (reach 235,982), and Baden-Württemberg (reach 203,804). These three regions account for the largest share of the active audience.
What other brands do Arab world fans also like?
Beyond Arab world itself, the audience over-indexes on Humans (TV series) (9.37×), Optical Society (20×), Unique Gifts (1.79×), and CAC 40 (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arab world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.