Rabat Audience in Germany

Rabat logo

Rabat has an estimated audience of 631,412 people in Germany. 56.1% are female, 43.9% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Buying and Selling Real Estate, De Buyer, Rossmann, Christmas Gift.

The average Rabat fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Buying and Selling Real Estate, De Buyer, with strongest over-indexing on Gil Ofarim (4.09× the country average). Demographically, the Rabat audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Rabat fans

Demographic split for Rabat audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age37.6
Estimated audience size631,412

Audience persona

The typical Rabat fan in Germany is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top regions ranked by reach for Rabat in Germany
RegionReachAffinity
Nordrhein-Westfalen193,3811.4×
Bayern118,7051.17×
Baden-Württemberg98,6331.14×
Hessen72,8801.51×
Niedersachsen52,5580.86×
Berlin40,7921.44×
Rheinland-Pfalz30,7520.97×
Sachsen26,2600.85×
Schleswig-Holstein19,3510.85×
Hamburg19,2891.35×
Brandenburg13,6460.7×
Thüringen11,6270.72×
Sachsen-Anhalt10,2260.63×
Mecklenburg-Vorpommern6,9430.58×
Saarland6,6690.86×
Bremen5,2010.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rabat audience
BrandAffinityCategory
Gil Ofarim4.09×Music & Radio
Buying and Selling Real Estate20×Home & Garden
De Buyer23.49×Home & Garden
Rossmann1.59×Shopping
Christmas GiftKids & Family
Nuts (film)4.79×Movies & TV
Elephas15.66×Technology & Electronics
Medieval fantasy10.8×Literature
Humans (TV series)Movies & TV
Home Delivery2.48×Food & Beverages
Ennis, Texas20.52×Travel & Leisure
Laneige5.2×Beauty & Wellness
Time (magazine)1.58×News
University of Rochester28.49×Business & Career
Fast Five3.75×Movies & TV
Natural rubber1.68×Cars & Mobility
Gudrun Sjödén2.24×Fashion & Accessoires
Esra Erol3.93×Movies & TV
Haitian Vodou2.22×Politics & Society
Bülent Korkmaz12.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rabat audience
TraitClusterScore
Price SensitivityPREMIUM4.13
Pet OwnershipJOY1.47
SpiritualityBALANCE1.34
CreativityOPEN1.3
Design AffinityPREMIUM1.26
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Rabat
CountryShare
Morocco15.8%
France10.1%
Algeria6.5%

See Rabat audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does Rabat have in Germany?

Rabat has an estimated audience of 631,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Rabat fans?

56.1% of Rabat fans are female, 43.9% are male, with an average age of 37.6 years.

Which brands do Rabat fans like most?

Rabat fans show strongest brand affinity for Gil Ofarim (4.09×), Buying and Selling Real Estate (20×), and De Buyer (23.49×) over the country average.

Where do Rabat fans live in Germany?

Rabat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,381), Bayern (reach 118,705), and Baden-Württemberg (reach 98,633). These three regions account for the largest share of the active audience.

What other brands do Rabat fans also like?

Beyond Rabat itself, the audience over-indexes on Buying and Selling Real Estate (20×), De Buyer (23.49×), Rossmann (1.59×), and Christmas Gift (2×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rabat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.