A data profile of the people who buy, follow and care about Rabat in United States — modelled from more than twelve digital signal sources. Rabat has an estimated audience of 315,186 people in United States.
The average Rabat fan in United States is 35.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Casablanca, Bahrain, Bath and Bodyworks, with strongest over-indexing on Casablanca (70.08× the country average).
Demographically, the Rabat audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rabat fan in United States is balanced, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Casablanca.
The key figures that characterise the Rabat profile in United States.
52.9% are female, 47.1% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 35.5 |
| Estimated audience size | 315,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Rabat audience comes from United States.
| Country | Share |
|---|---|
| Morocco | 15.8% |
| France | 10.1% |
| Algeria | 6.5% |
Where the Rabat audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~4K | 4.39× | |
| 02 | Massachusetts | ~10K | 1.76× | |
| 03 | Virginia | ~10K | 1.71× | |
| 04 | New York | ~30K | 1.52× | |
| 05 | Maryland | ~8K | 1.40× | |
| 06 | New Jersey | ~10K | 1.26× | |
| 07 | Connecticut | ~4K | 1.23× | |
| 08 | Washington | ~8K | 1.20× | |
| 09 | Vermont | <1K | 1.18× | |
| 10 | Rhode Island | ~1K | 1.15× | |
| 11 | Maine | ~1K | 1.14× | |
| 12 | Minnesota | ~5K | 1.10× | |
| 13 | California | ~40K | 1.09× | |
| 14 | Illinois | ~10K | 1.08× | |
| 15 | New Hampshire | ~1K | 1.07× | |
| 16 | Florida | ~20K | 1.05× | |
| 17 | Pennsylvania | ~10K | 1.03× | |
| 18 | Colorado | ~5K | 1.03× | |
| 19 | Oregon | ~4K | 1.03× | |
| 20 | Georgia | ~10K | 1.01× | |
| 21 | North Carolina | ~9K | 0.96× | |
| 22 | Delaware | <1K | 0.93× | |
| 23 | Hawaii | ~1K | 0.91× | |
| 24 | Alaska | <1K | 0.91× | |
| 25 | North Dakota | <1K | 0.90× | |
| 26 | Montana | <1K | 0.89× | |
| 27 | South Dakota | <1K | 0.89× | |
| 28 | Utah | ~2K | 0.88× | |
| 29 | Texas | ~20K | 0.86× | |
| 30 | Iowa | ~2K | 0.85× | |
| 31 | Kansas | ~2K | 0.85× | |
| 32 | Wisconsin | ~4K | 0.84× | |
| 33 | South Carolina | ~4K | 0.84× | |
| 34 | Idaho | ~1K | 0.84× | |
| 35 | New Mexico | ~1K | 0.84× | |
| 36 | Nebraska | ~1K | 0.84× | |
| 37 | West Virginia | ~1K | 0.83× | |
| 38 | Michigan | ~7K | 0.82× | |
| 39 | Indiana | ~5K | 0.82× | |
| 40 | Arizona | ~5K | 0.81× | |
| 41 | Ohio | ~8K | 0.80× | |
| 42 | Oklahoma | ~3K | 0.80× | |
| 43 | Mississippi | ~2K | 0.80× | |
| 44 | Nevada | ~2K | 0.79× | |
| 45 | Missouri | ~4K | 0.78× | |
| 46 | Kentucky | ~3K | 0.78× | |
| 47 | Arkansas | ~2K | 0.76× | |
| 48 | Tennessee | ~5K | 0.75× | |
| 49 | Louisiana | ~3K | 0.75× | |
| 50 | Alabama | ~3K | 0.71× |
The strongest cross-interests of the Rabat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agadir | Travel & Leisure | 85.69× | ||
| 02 | Casablanca | Travel & Leisure | 70.08× | ||
| 03 | Bahrain | Travel & Leisure | 55.95× | ||
| 04 | Al Arabiya | Movies & TV | 38.83× | ||
| 05 | Al Jazeera | Movies & TV | 37.19× | ||
| 06 | Marrakesh | Travel & Leisure | 30.29× | ||
| 07 | G2 Esports | Games | 27.98× | ||
| 08 | Chemical engineering | Business & Career | 23.10× | ||
| 09 | Beirut | Travel & Leisure | 22.53× | ||
| 10 | Women's Shoes | Fashion & Accessoires | 22.41× | ||
| 11 | forex trader | Business & Career | 20.71× | ||
| 12 | God in Islam | Politics & Society | 19.96× | ||
| 13 | Morocco | Travel & Leisure | 18.62× | ||
| 14 | Forex Factory | Business & Career | 18.08× | ||
| 15 | Air France | Travel & Leisure | 11.06× | ||
| 16 | Lebanon | Travel & Leisure | 10.05× | ||
| 17 | Bath and Bodyworks | Shopping | 8.97× | ||
| 18 | Google News | News | 6.28× | ||
| 19 | Diaper bag | Kids & Family | 4.38× | ||
| 20 | Ketone | Health | 4.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.35× | |
| Travelling | THRILL | 2.23× | |
| Quality Awareness | PREMIUM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Creativity | OPEN | 0.89× | |
| DIY Mentality | THRILL | 0.91× |
Rabat has an estimated audience of 315,186 people in United States, concentrated in California and New York.
52.9% of Rabat fans are female, 47.1% are male, with an average age of 35.5 years.
Rabat fans show strongest brand affinity for Casablanca (70.08×), Bahrain (55.95×), and Bath and Bodyworks (8.97×) over the country average.
Rabat fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Rabat itself, the audience over-indexes on Bahrain (55.95×), Bath and Bodyworks (8.97×), Al Jazeera (37.19×), and forex trader (20.71×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rabat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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