A data profile of the people who buy, follow and care about Majorca in Spain — modelled from more than twelve digital signal sources. Majorca has an estimated audience of 2,252,437 people in Spain.
The average Majorca fan in Spain is 44.9 years old, more female, and lives primarily in Balearic Islands.
The audience is concentrated in Balearic Islands, Andalusia, Catalonia.
Top brand affinities include Palma, Majorca, Catalan language, Ibiza, with strongest over-indexing on Palma, Majorca (5.12× the country average).
Demographically, the Majorca audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Majorca fan in Spain is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Palma, Majorca.
The key figures that characterise the Majorca profile in Spain.
59.1% are female, 40.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.9 |
| Estimated audience size | 2,252,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Majorca audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 22.9% |
| Spain | 17.3% |
| United Kingdom | 12.8% |
Where the Majorca audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~900K | 13.58× | |
| 02 | La Rioja | ~10K | 0.90× | |
| 03 | Extremadura | ~40K | 0.89× | |
| 04 | Cantabria | ~20K | 0.88× | |
| 05 | Navarre | ~20K | 0.85× | |
| 06 | Principality of Asturias | ~40K | 0.82× | |
| 07 | Canary Islands | ~90K | 0.77× | |
| 08 | Aragon | ~40K | 0.75× | |
| 09 | Castilla-La Mancha | ~60K | 0.68× | |
| 10 | Castile and León | ~70K | 0.67× | |
| 11 | Region of Murcia | ~50K | 0.61× | |
| 12 | Galicia | ~60K | 0.56× | |
| 13 | Basque Autonomous Country | ~40K | 0.53× | |
| 14 | Comunidad Valenciana | ~100K | 0.48× | |
| 15 | Catalonia | ~200K | 0.40× | |
| 16 | Andalusia | ~200K | 0.38× | |
| 17 | Community of Madrid | ~100K | 0.31× |
The strongest cross-interests of the Majorca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Palma, Majorca | Travel & Leisure | 5.12× | ||
| 02 | Minorca | Travel & Leisure | 3.45× | ||
| 03 | Formentera | Travel & Leisure | 2.72× | ||
| 04 | Segunda División | Sports | 2.61× | ||
| 05 | Ibiza | Travel & Leisure | 2.06× | ||
| 06 | Logitravel | Travel & Leisure | 2.06× | ||
| 07 | Robert Redford | Movies & TV | 1.97× | ||
| 08 | Yacht | Travel & Leisure | 1.95× | ||
| 09 | Costa del Sol | Travel & Leisure | 1.88× | ||
| 10 | Catalan language | Politics & Society | 1.83× | ||
| 11 | El Nacional (Caracas) | News | 1.80× | ||
| 12 | Adolfo Domínguez | Fashion & Accessoires | 1.73× | ||
| 13 | Tenerife | Travel & Leisure | 1.69× | ||
| 14 | Gmail | Internet & Social Media | 1.62× | ||
| 15 | Luxury yacht | Travel & Leisure | 1.62× | ||
| 16 | Hospitality industry | Business & Career | 1.57× | ||
| 17 | Deco | Home & Garden | 1.56× | ||
| 18 | Mapfre | Business & Career | 1.54× | ||
| 19 | Mediterranean Sea | Travel & Leisure | 1.53× | ||
| 20 | Boats | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Community Orientation | OPEN | 0.90× | |
| Pet Ownership | JOY | 0.98× |
Majorca has an estimated audience of 2,252,437 people in Spain, concentrated in Balearic Islands and Andalusia.
59.1% of Majorca fans are female, 40.9% are male, with an average age of 44.9 years.
Majorca fans show strongest brand affinity for Palma, Majorca (5.12×), Catalan language (1.83×), and Ibiza (2.06×) over the country average.
Majorca fans in Spain are most concentrated in Balearic Islands (reach ~900K), Andalusia (reach ~200K), and Catalonia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Majorca itself, the audience over-indexes on Catalan language (1.83×), Ibiza (2.06×), Deco (1.56×), and Mediterranean Sea (1.53×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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