A data profile of the people who buy, follow and care about Palma, Majorca in Spain — modelled from more than twelve digital signal sources. Palma, Majorca has an estimated audience of 1,666,018 people in Spain.
Palma, Majorca has an estimated audience of 1,666,018 people in Spain. 58.9% are female, 41.1% are male, average age 44.7. Top brand affinities: Bolsa de Madrid, Iberia (airline), RCD Mallorca, WhatsApp, Majorca.
Top brand affinities include Bolsa de Madrid, Iberia (airline), RCD Mallorca, with strongest over-indexing on Bolsa de Madrid (8.05× the country average).
Demographically, the Palma, Majorca audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Palma, Majorca fan in Spain is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Bolsa de Madrid.
The key figures that characterise the Palma, Majorca profile in Spain.
58.9% are female, 41.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.7 |
| Estimated audience size | 1,666,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Palma, Majorca audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 23.8% |
| Germany | 14.7% |
| United Kingdom | 10.3% |
The strongest cross-interests of the Palma, Majorca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bolsa de Madrid | Business & Career | 8.05× | ||
| 02 | Cultural tourism | Travel & Leisure | 7.45× | ||
| 03 | RCD Mallorca | Sports | 5.89× | ||
| 04 | Majorca | Travel & Leisure | 5.12× | ||
| 05 | Refrigerator | Home & Garden | 3.36× | ||
| 06 | Real property | Home & Garden | 3.01× | ||
| 07 | Logitravel | Travel & Leisure | 3.00× | ||
| 08 | Rayo Vallecano | Sports | 2.94× | ||
| 09 | Travel website | Travel & Leisure | 2.66× | ||
| 10 | Volunteering | Politics & Society | 2.64× | ||
| 11 | Internet & Social Media | 2.33× | |||
| 12 | Iberia (airline) | Travel & Leisure | 2.29× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.22× | ||
| 14 | Mango | Shopping | 2.22× | ||
| 15 | Julio Iglesias | Music & Radio | 2.16× | ||
| 16 | MSN | News | 2.09× | ||
| 17 | Distilled beverage | Food & Beverages | 2.07× | ||
| 18 | Aldi | Shopping | 1.72× | ||
| 19 | Take-out | Food & Beverages | 1.64× | ||
| 20 | IBEX 35 | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Quality Awareness | PREMIUM | 1.65× | |
| Travelling | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| DIY Mentality | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Palma, Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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