Rascasse Audience Intelligence

Palma, Majorca Audience in United States

A data profile of the people who buy, follow and care about Palma, Majorca in United States — modelled from more than twelve digital signal sources. Palma, Majorca has an estimated audience of 318,774 people in United States.

#590among City in United States#5485among POI in United States#3888in Travel & Leisure

The average Palma, Majorca fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cultural tourism, Lanzarote, Tenerife, with strongest over-indexing on Cultural tourism (192.13× the country average).

Demographically, the Palma, Majorca audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palma, Majorca fan in United States is balanced, around 34.5 years old, with strong Community Orientation tendencies and a notable affinity for Cultural tourism.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palma, Majorca profile in United States.

Audience size
319K
in United States
Gender
51.7%♀
48.3% male
Age
34.5
average years
Country rank
#46857
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palma, Majorca fans

51.7% are female, 48.3% are male, average age 34.5.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Palma, Majorca audience in United States
MetricValue
Female51.7%
Male48.3%
Average age34.5
Estimated audience size318,774
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Palma, Majorca audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3916%
40-4917%
50+12%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Palma, Majorca audience comes from United States.

Worldwide audience distribution share by country for Palma, Majorca
CountryShare
Spain23.8%
Germany14.7%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palma, Majorca audience in United States is strongest.

Fig. 05

Top regions by affinity

Palma, Majorca fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.22×
02Montana<1K1.11×
03Vermont<1K1.11×
04Maine~1K1.10×
05Idaho~2K1.09×
06New Hampshire~1K1.09×
07Hawaii~1K1.08×
08Rhode Island~1K1.07×
09Washington, District of Columbia~1K1.07×
10Delaware<1K1.03×
11New Mexico~2K1.02×
12West Virginia~2K1.02×
13North Dakota<1K1.02×
14Nebraska~2K1.01×
15South Dakota<1K1.00×
16Utah~3K0.99×
17Iowa~3K0.99×
18Kansas~2K0.99×
19Oklahoma~3K0.98×
20Nevada~3K0.98×
21Mississippi~3K0.98×
22Arkansas~3K0.98×
23Alabama~4K0.97×
24Louisiana~4K0.97×
25Kentucky~4K0.97×
26Connecticut~3K0.97×
27Massachusetts~6K0.96×
28South Carolina~5K0.96×
29Oregon~4K0.96×
30Missouri~5K0.95×
31Wisconsin~5K0.95×
32Minnesota~4K0.95×
33New York~20K0.94×
34Tennessee~6K0.94×
35Indiana~5K0.94×
36Maryland~5K0.94×
37Colorado~5K0.94×
38Florida~20K0.93×
39Arizona~6K0.93×
40Michigan~8K0.92×
41New Jersey~7K0.92×
42Virginia~7K0.92×
43Washington~6K0.92×
44Ohio~9K0.91×
45Georgia~9K0.91×
46North Carolina~9K0.91×
47Pennsylvania~10K0.89×
48Illinois~9K0.89×
49Texas~20K0.80×
50California~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Palma, Majorca, United States
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palma, Majorca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palma, Majorca audience
#·InterestCategoryAffinity×
01LanzaroteTravel & Leisure291.67×
02Cultural tourismTravel & Leisure192.13×
03TenerifeTravel & Leisure81.67×
04Iberostar Hotels & ResortsTravel & Leisure54.67×
05Costa BravaTravel & Leisure49.01×
06MajorcaTravel & Leisure42.31×
07MarbellaTravel & Leisure40.99×
08Cliff RichardMusic & Radio35.88×
09AlicanteTravel & Leisure34.78×
10Drone racingSports25.71×
11Christoph WaltzMovies & TV20.00×
12EasyJetTravel & Leisure20.00×
13RyanairTravel & Leisure18.70×
14Barry GibbMusic & Radio13.22×
15BodrumTravel & Leisure11.70×
16MegamindMovies & TV7.81×
17TrivagoTravel & Leisure6.44×
18Web serverTechnology & Electronics4.23×
19Mortgage loansBusiness & Career2.28×
20AirbnbTravel & Leisure2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palma, Majorca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palma, Majorca audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.16×
TravellingTHRILL2.02×
Risk AppetiteTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palma, Majorca audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
ExtroversionTHRILL0.90×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palma, Majorca have in United States?

Palma, Majorca has an estimated audience of 318,774 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Palma, Majorca fans?

51.7% of Palma, Majorca fans are female, 48.3% are male, with an average age of 34.5 years.

03

Which brands do Palma, Majorca fans like most?

Palma, Majorca fans show strongest brand affinity for Cultural tourism (192.13×), Lanzarote (291.67×), and Tenerife (81.67×) over the country average.

04

Where do Palma, Majorca fans live in United States?

Palma, Majorca fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Palma, Majorca fans also like?

Beyond Palma, Majorca itself, the audience over-indexes on Lanzarote (291.67×), Tenerife (81.67×), Iberostar Hotels & Resorts (54.67×), and Christoph Waltz (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palma, Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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