Palma, Majorca Audience in United States
Palma, Majorca has an estimated audience of 318,774 people in United States. 51.7% are female, 48.3% are male, average age 34.5. Top brand affinities: Cultural tourism, Capital One, Google Maps, Lanzarote, Indeed.com.
Top brand affinities include Cultural tourism, Capital One, Google Maps, with strongest over-indexing on Cultural tourism (85.71× the country average). Demographically, the Palma, Majorca audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Travelling, Design Affinity.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Palma, Majorca fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 34.5 |
| Estimated audience size | 318,774 |
Audience persona
The typical Palma, Majorca fan in United States is balanced, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Cultural tourism.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cultural tourism | 85.71× | Travel & Leisure |
| Capital One | 8.84× | Business & Career |
| Google Maps | 6.57× | Internet & Social Media |
| Lanzarote | 130.99× | Travel & Leisure |
| Indeed.com | 5.2× | Business & Career |
| Aruba | 20.68× | Travel & Leisure |
| CarGurus | 6.98× | Cars & Mobility |
| Alicante | 72.93× | Travel & Leisure |
| Iberostar Hotels & Resorts | 52.98× | Travel & Leisure |
| Tenerife | 51.18× | Travel & Leisure |
| Enterprise Rent-A-Car | 6.87× | Cars & Mobility |
| Christoph Waltz | 20× | Movies & TV |
| Kia Sportage | 22.34× | Cars & Mobility |
| Kendra Scott | 10.56× | Fashion & Accessoires |
| Jessica Simpson | 14.65× | Music & Radio |
| Google News | 5.72× | News |
| Marbella | 42.11× | Travel & Leisure |
| ICloud | 8.49× | Technology & Electronics |
| Kevin James | 12.38× | Movies & TV |
| Majorca | 49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.51 |
| Design Affinity | PREMIUM | 2.38 |
| Community Orientation | OPEN | 2.23 |
| LGBTQ+ Identity | OPEN | 2.1 |
| Pet Ownership | JOY | 1.89 |
| Risk Appetite | THRILL | 1.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 23.8% |
| Germany | 14.7% |
| United Kingdom | 10.3% |
See Palma, Majorca audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Palma, Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.